Unitek Power Solutions has appointed Black Swan Life as its creative partner. The size of the business is estimated to be Rs 5 crore. There was no pitch involved.
Unitek is a UPS provider to various categories, including large companies such as ONGC and BPCL and mid-level organisations such as schools and hospitals. It also provides power solutions to rural areas, where power supply is an issue.
Prior to this appointment, Unitek’s creative duties were handled by JWT, Chennai.
John Zachariah, CEO, Unitek said, “We were looking for a creative partner who could concentrate better and spend time in building the brand.”
The campaign for Unitek will be largely print-based, which includes national and regional dailies.
Menon shares that the agency is presently working on a brand building campaign. Workshops and events are also part of the media mix. “We will assess whether or not we would use the electronic media,” says Zachariah.