Afaqs: Bipasha Basu is the new face of Dabur Real Activ. The brand recently signed her as the brand ambassador for Real Activ’s new snack healthy campaign.
K K Chutani, marketing head (foods), Dabur India, says, “There is a perfect match between the brand and Bipasha Basu, both epitomizing health and fitness. Bipasha is unarguably the fittest of the Bollywood stars of the current era; and her experience with Real Activ juices makes it an ideal brand proposition for us to share with millions of consumers across the country.”
He further adds, “Real Activ aims to create awareness amongst consumers about how juices make an ideal snack option. “
Basu is excited about her association with Real Activ, as she has been using the brand herself for a long time. “It came as a natural choice for me to endorse the brand and share my experience with millions like me, who wish to stay fit in their busy and challenging lifestyle,” says Basu.
On the brand’s association with Basu, Jason Aviet, brand services manager, Law & Kenneth Communications, says, “When we decided to sign Bipasha for this campaign, it was imperative to show her in a way in which she had never been shown before. We wanted to bring out the approachable aspect of her personality, as opposed to her glamorous side, to ensure a greater connect with our target audience as well as the brand.”