Agency FAQs- According to industry sources, BBH has bagged the creative mandate for Lakmé Salon, after making a presentation of its strategy for the brand.
Highly placed sources believe, Lakmé Salon, Unilever’s chain of beauty and grooming services in the areas of hair styling, skin care, beauty and nail services, is looking at a re-launch. With this launch, the brand will look at re-establishing itself as the frontrunner among other organised branded salons like L’Oreal, Wella and Schwarzkopf.
BBH is expected to utilize digital, below-the-line activities and some above-the-line advertising, in the promotional mix.