Bates141 has bagged the creative mandate for Nirula’s after a multi-agency pitch.
Bates141, Delhi, will be responsible for all ATL and BTL communications for Nirula’s that would help them connect with today’s young consumers. Bates 141 was competing with four other leading agencies. However the agency won the mandate because of its in-depth and thorough understanding of the brand and their line of business.
Jayanto Banerjee, Executive Vice President, Bates141, said, “We are extremely excited to work with Nirula’s. For most of us, who have grown up with Nirula’s, it’s a privilege that goes beyond a usual client-agency relationship. We are eager to develop strategic and creative work that will help the brand reach the next level of customer connect.”
Sudipta Sengupta, Senior Vice President – Marketing and Sales, Nirula’s, said, “We were keen to work with an agency that understands today’s consumers and is capable of upholding our brand’s heritage and strengthening our brand’s bonds with young adults and families. Bates141 has a proven record in building global brands and we look forward to working with them in taking Brand Nirula’s across the country and abroad over the next few years.”