Footwear retailer Bata India has launched its direct marketing arm, Bata Direct.
Bata India managing director Marcelo Villagran commented, “Bata Direct has been successfully adopted and implemented in the other parts of the world like Columbia and Bolivia. We want to bring the same powerful concept and efficiently market quality products to consumers here in India.”
On how Bata Direct will operate in India, Villagran said, “Bata Direct will commence its operations from Delhi NCR (National Capital Region) and will expand to the other major Indian cities over the next few months. We have opened our first branch in Faridabad and are recruiting sales coordinators and consultants”.
Bata Direct offers a vast range of footwear for men, women and children. Its brands include Bata, Hush Puppies, Ambassador and Weinbrenner for men, Marie Clair, Scholl and Comfit for ladies, Power and North Star for sporty casuals and Bubblegummers for children in its catalogue.