AMO Communications, a Percept-Hakuhodo advertising agency, has won the creative duties of international hair care brand Wella.
AMO Communications COO Jitendra Khokle said, “We have been operating in the lifestyle and retail brands area for quite some time and we have a lot to offer to the brand – Wella. Our task at hand will be to build and strengthen further awareness and increase footfalls to their specialty hair and beauty salons to start with.”
The media mix for the brand will include in-salon promotions, print and below-the line activities.