Allaboutoutdoor (www.allaboutoutdoor.com), India’s first and most comprehensive web portal on outdoor advertising successfully completes two years. This portal which came into existence two years back has always been in news for not just being a forum for exchange of information and innovative ideas, but also a knowledge bank that offers comprehensive OOH media solutions based on insight and in-depth understanding of the Indian OOH industry from all perspectives. Within two years of its launch, allaboutoutdoor has achieved an impressive scale of over 20 thousand subscribers and over 900 media owners listed with their asset details.
Allaboutoutdoor for the past two years has proved to be a catalyst in successfully propagating the legacy of outdoor advertising industry and has firmly established itself as a ‘Directory’ of outdoor advertising companies. It is very comprehensive in its approach and adopts unique concepts like free access to vendor database, ease of media planning by ooh specialist agencies in form of free to download data, site images and 3D location maps, information on outdoor terminology, market information w.r.t understanding various touch points for advertising to the specific TG and mention all Latest campaigns, Expert Views and a lot more. It is a platform where vendors from all over the country can register their sites and the interested advertisers can access relevant data free of any charge.
Commenting on the same, Ankur Rastogi, Founder & Chief Strategist, allaboutoutdoor, said, “This is a very proud moment for me as allaboutoutdoor has done exceptionally well in its two years and has firmly established itself as one of the most sought after portals. The media locator tool has made us very interactive with the media planners & buyers. We have received an overwhelming response in India and have seen that the industry has been able to garner the required credibility and size. We are entering our third year with even more enthusiasm and zest to ensure we deliver the best experience in outdoor advertising to our viewers”.
“India represents a vast and common, yet diverse, market that offers a dream of opportunity for OOH business. The media industry in general and the outdoor industry in particular have been booming, the news space has seen an exponential increase in the number of players. I’m happy that over the last year, our foray into outdoor advertising has met with success, and is on its way to becoming a strong brand in the market.”
“I feel proud that allaboutoutdoor has been recognised internationally as it has been selected as the Indian media partner for the Asia Pacific OOH Media Convention which will be held in Macau on 5th and 6th November’09.” ,adds Ankur.