Carat, Posterscope and Isobar in Singapore have been brought together under parent company Aegis Media. Earlier, these three arms of the media conglomerate operated independently.
Ashish Bhasin, chairman, India, and chief executive officer, Aegis Media, Southeast Asia, has appointed Arun Kumar CEO of the Singapore operations.
Kumar has been elevated from his earlier position, spearheading regional client operations at Isobar. He has been with Isobar for close to three years. He has worked earlier with Starcom in China and Initiative Media in India as planner.
“Arun Kumar was the perfect choice for this new, silo-free media communications agency. He has more than a decade of experience in media planning, buying and digital media. He brings with him significant regional experience across large markets such as China and India. I know Arun will herald a new era in consumer centric media solutions, through all forms of media. Under his leadership, our clients will benefit tremendously from this new and unique process of integration,” says Bhasin in an official quote.
Kumar says, “I am looking forward to bringing together my digital and mass media experience to usher in new insights within the Singapore media market, where all services are set up under one organisation.”
Some of the businesses that Aegis Media Singapore handles are Philips, ABN Amro Bank, OCDC Bank, Jet Star, Carlsberg and Tourism Australia.