Advertising Age, the leading global source of information for the marketing, advertising and media industries, and exchange4media group have announced a content partnership for India.
The multi-platform media brand Advertising Age, popularly known as Ad Age, is owned and published by Crain Communications. The exchange4media Group publishes leading industry leader trade publications exchange4media.com on the Internet, Pitch, a monthly magazine for marketers and Impact, a weekly magazine for the advertising, media and marketing space amongst others.
This tie-up will offer readers of impact and Pitch magazine as well as exchange4media.com access to content from the Ad Age print magazine as well as that on the Web and Creativity magazine at almost the same time as readers in the United States. Indian readers will access Ad Age content on the Internet via a co-branded Ad Age-exchange4media page.
“It’s our privilege to be Ad Age’s India partners. The brand is one of the most respected names in the global advertising, media and marketing space, and we are looking at a long and meaning association with Crain Communications,” said Anurag Batra, Chairman and Editor-in-Chief of the exchange4media group.
Rance Crain, President, Crain Communications and editor-in-chief of Advertising Age, said, “We are excited and pleased to be entering into a partnership with exchange4media, one of the most prominent and successful publishing companies in India. We would be bringing Advertising Age content to India for the first time and we look forward to a very long and successful relationship.”
The partnership will be essentially on content, although it may extend to some common areas of business interests.