The AIDS charity, Cesviamo, organized a flash mob at the Milan ILUM University with a view to raise the status of condoms in Italy. The ‘condom mob’, was meant to get students to gather inside an inflatable condom.
The challenge was to fit 100 people inside the giant, transparent condom. As people arrived at the university each of them were handed a normal-size condom and were then ushered inside the giant structure, to play sperms.
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