7 Seas Media has recently bagged the sole advertising rights for four stations along the Western line of the Mumbai suburban railway.
The stations are Churchgate, Marine Lines, Charni Road and Grant Road.
Jagjit Singh Nain, managing director, 7 Seas Media, says, “We won the advertising rights for all the properties at these four stations following a tender called by the Mumbai Railway Authority by quoting a figure of Rs 10.5 crore.”
The rights have been acquired for a period of one year, and the contract period may be extended. The company holds the rights to all the properties at the four stations, including backlit, non-lit signs, glow boards and kiosks on the platforms, at ticket counters and at the entrances and exits of the stations.