EMVIES 2024 – BRONZE WINNERS

S. No.

Company Name

Brand

Entry Title

Client Company

Metal

02. Best Media Strategy – Consumer Products – Beverages and drinks

1

EssenceMediacom

Sprite

Sprite: Hasi Ke Bulbule

Coca-Cola India

Bronze

2

Wavemaker India

Bisleri Water

Most Trusted Brand to the Most Used Brand

BISLERI INTERNATIONAL PVT. LTD.

Bronze

03. Best Media Strategy – Consumer Products – Confectionary and food

1

Wavemaker India

Cadbury Celebrations

Transforming the Cadbury Celebrations box into #ShopsForShopless

Mondelēz India Foods Pvt. Ltd.

Bronze

2

Wavemaker India

Oreo

#BringBack2011 – Oreo’s Resonant Triumph in Cricketing Nostalgia

Mondelēz India Foods Pvt. Ltd.

Bronze

06. Best Media Strategy – Consumer Durables – Other Products

1

Mindshare

UltraTech Cement

Ghar Ek Mauka Ek

UltraTech Cement Limited

Bronze

07. Best Media Strategy – Services

1

Wavemaker India

Dream11

Sirf Dekhenge Nai Ab #SabKhelenge

SPORTA TECHNOLOGIES PRIVATE LIMITED

Bronze

2

Starcom

Lenskart

Lenskart: Shark Tank

Lenskart

Bronze

08. Best Media Strategy – Media

1

Wavemaker India

JioCinema

On Your Marks, Get Set, RACE: Blueprint for Excellence

VIACOM 18 MEDIA PVT. LTD.

Bronze

09. Best Digital Strategy

1

EssenceMediacom

Thums Up

Dekho Wicket Se Cricket

Coca-Cola India

Bronze

2

EssenceMediacom

Youtube

Keeping pace with pop culture mirrors running in a never ending relay race!

Google India

Bronze

3

Lodestar UM

Spotify

Podcast Pe Suna Kya!

Spotify India

Bronze

4

Wavemaker India

Tata Salt

Desh ke Liye – Har Sawal Uthega

Tata Consumer Products Limited

Bronze

5

Wavemaker India

Luminous Inverter & Battery

Bijli Gul 2.0 – Power Off, Luminous On

Luminous Power Technologies Pvt. Ltd.

Bronze

6

Mindshare

Brooke Bond Red Label Natural Care

RED LABEL NATURAL CARE – CARE STATION – Cup Of Care

Hindustan Unilever Limited

Bronze

7

Mindshare

Dove Hair Care

Elevating Beauty: Dove’s Unveiling of a Dynamic Digital Portfolio Strategy

Hindustan Unilever Limited

Bronze

10. Best Media Innovation : Television

1

EssenceMediacom

Airtel 5G Plus

Look Maa! I am on TV

Bharti Airtel

Bronze

11.Best Media Innovation : Print – Dailies & Magazines

1

Initiative Media

Pulsar N160

Using Print for Moment Marketing

Bajaj Auto Ltd.

Bronze

12.Best Media Innovation : Out of Home & Ambient Media & Cinema

1

Wavemaker India

Cadbury 5 Star

Mush Detector – escape the Valentines Day mush

Mondelēz India Foods Pvt. Ltd.

Bronze

2

Wavemaker India

Cadbury Celebrations

Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever!

Mondelēz India Foods Pvt. Ltd.

Bronze

3

Madison Media

Tata Altroz iCNG

OMG its CNG

Tata Motors

Bronze

14. Best Media Innovation : Digital – Paid Search

1

Wavemaker India

Vodafone Idea

Leveraging data to move from platform conversions to offline activations

Vodafone Idea Ltd.

Bronze

15. Best Media Innovation : Digital – SEO

1

Zenith Media

MyNestle

7.2 million Impressions and Counting: MyNestle’s Extraordinary Year-Long Organic Success Story!

Nestlé India Ltd.

Bronze

2

Zenith Media

AskNestle

AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share!

Nestlé India Ltd.

Bronze

16. Best Media Innovation : Digital – Social Media

1

Initiative Media

Sunfeast Dark Fantasy

Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies

ITC Limited

Bronze

2

Mindshare

Dove

How Old Were You?

Hindustan Unilever Limited

Bronze

3

EssenceMediacom

Thums Up

Dekho Wicket Se Cricket

Coca-Cola India

Bronze

4

Lodestar UM

Spotify

Podcast Pe Suna Kya!

Spotify India

Bronze

17. Best Media Innovation : Digital – Mobile / hand held devices

1

Wavemaker India

Cadbury Dairy Milk

Cadbury Dairy Milk #CheerForAllSports

Mondelēz India Foods Pvt. Ltd.

Bronze

2

Mindshare

Disney + Hotstar

Disney + Hotstar x Swiggy – The Dragon innovates an advertising inventory!

Disney Star

Bronze

3

Wavemaker India

Cadbury 5Star

5Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5Star Multiple Category

Mondelēz India Foods Pvt. Ltd.

Bronze

4

Lodestar UM

Spotify

Podcast Pe Suna Kya!

Spotify India

Bronze

18. Best Media Innovation : Digital – Display

1

Wavemaker India

Cadbury Dairy Milk

Cadbury Dairy Milk #CheerForAllSports

Mondelēz India Foods Pvt. Ltd.

Bronze

19. Best Media Innovation : Digital – Video

1

Omnicom Media Group

Apple

Vishal Bhardwaj shot ‘Fursat’ on an iPhone and India watched it online, 151Mn times!

Apple

Bronze

2

Mindshare

Lakme

Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival

Hindustan Unilever Limited

Bronze

20. Best Media Innovation : Digital – Multiple Platform

1

Omnicom Media Group

Apple

Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj

Apple

Bronze

2

Wavemaker India

Cadbury Celebrations

Transforming the Cadbury Celebrations box into #ShopsForShopless

Mondelēz India Foods Pvt. Ltd.

Bronze

3

Wavemaker India

Cadbury 5 Star

5 Star is everywhere

Mondelēz India Foods Pvt. Ltd.

Bronze

4

Wavemaker India

Cadbury Celebrations

Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies

Mondelēz India Foods Pvt. Ltd.

Bronze

21. Best Media Innovation : Digital – Voice

1

Wavemaker India

Oreo

Oreo SIWO: Using Gen AI & ML to Turn Speechless Situations into Playful Moments

Mondelēz India Foods Pvt. Ltd.

Bronze

22. Best Media Innovation : Use of Digital for Brand Building

1

Wavemaker India

Cadbury Dairy Milk

Cadbury Dairy Milk #CheerForAllSports

Mondelēz India Foods Pvt. Ltd.

Bronze

2

EssenceMediacom

Thums Up

#HarHaathToofan

Coca-Cola India

Bronze

3

Wavemaker India

Netflix

Laughing to the Top: The Netflix Journey through Memes

Netflix

Bronze

4

Wavemaker India

Seagram’s Royal Stag Packaged Drinking Water

Royal Stag: Billion Films for a Billion Fans

Pernod Ricard India Pvt. Ltd.

Bronze

5

EssenceMediacom

Sprite

Sprite: Hasi Ke Bulbule

Coca-Cola India

Bronze

23. Best Media Innovation : Use of Digital for Performance

1

EssenceMediacom

Thums Up

Jab Bhi Khao Biryani Make It Toofani

Coca-Cola India

Bronze

2

Wavemaker India

Cadbury Oreo

Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments

Mondelēz India Foods Pvt. Ltd.

Bronze

24. Best Media Innovation : Use of E-Com Market Places

1

Mindshare

Horlicks Mother Plus

Horlicks Mother’s Plus – Delivering a healthier future

Hindustan Unilever Limited

Bronze

2

Wavemaker India

Cadbury Celebrations

#ShopsForShopless

Mondelēz India Foods Pvt. Ltd.

Bronze

25. Best Media Innovation : Use of Connected TVs

1

Omnicom Media Group

Nivea

Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy

Beiersdorf

Bronze

26. Best Media Innovation : Best Use of Emerging Technology (excluding AI) for a Media Solution

1

Wavemaker India

Cadbury Gems

Cadbury Gems Junior NFT

Mondelēz India Foods Pvt. Ltd.

Bronze

2

Mindshare

Vim

Vim Black- Breaking stereotypes in the kitchen and in tech

Hindustan Unilever Limited

Bronze

3

Mindshare

Upstox

THE NET PRACTICE OF STOCK TRADING

RKSV Securities Pvt Ltd

Bronze

28. Best Media Innovation : Best Use of Influencer Marketing for a brand

1

Wavemaker India

Cadbury Dairy Milk

Cadbury Dairy Milk #CheerForAllSports

Mondelēz India Foods Pvt. Ltd.

Bronze

2

Wavemaker India

Sun Pharmaceutical Industries Ltd

Hopes Restored, Heroes Honored

Sun Pharmaceutical Industries Ltd

Bronze

3

Wavemaker India

ConfirmTkt

ConfirmTkt Won The World Cup

Confirm Ticket Online Solutions Pvt Ltd

Bronze

4

Mindshare

Lakme

Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival

Hindustan Unilever Limited

Bronze

5

Wavemaker India

Colgate Visible White O2

#SmileOutLoud

Colgate Palmolive India Ltd.

Bronze

29. Best Media Innovation : Events / Experiential Marketing

1

Wavemaker India

Tata Salt

Desh ke Liye – Har Sawal Uthega

Tata Consumer Products Limited

Bronze

2

Havas Media Group

Swiggy

Swiggy Bhog Elo Ghorey

Swiggy

Bronze

30. Best Media Innovation : Direct Marketing

1

Wavemaker India

Tata Salt

Desh ke Liye – Har Sawal Uthega

Tata Consumer Products Limited

Bronze

32. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social

1

Wavemaker India

Center fresh

Chewing Gum Turns Into A Jukebox

Perfetti Van Melle

Bronze

2

Mindshare

Dove

Dove Stop The Beauty Test

Hindustan Unilever Limited

Bronze

3

Mindshare

Upstox

THE NET PRACTICE OF STOCK TRADING

RKSV Securities Pvt. Ltd.

Bronze

4

Wavemaker India

Bournvita

Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents

Mondelēz India Foods Pvt. Ltd.

Bronze

33. Best Media Innovation : Rural Activation

1

Mindshare

UltraTech

Yashasvi Pradhan – A Tale Of Breaking Clutter and Building Trust

UltraTech Cement Limited

Bronze

34. Best Media Innovation : Sponsorships

1

EssenceMediacom

Sprite

Sprite: Hasi Ke Bulbule

Coca-Cola India

Bronze

2

EssenceMediacom

Airtel 5G Plus

Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV

Bharti Airtel

Bronze

3

Wavemaker India

Cargill Gemini

A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO BEYOND THE KITCHEN TO FIND HER ‘EK AUR PEHCHAN

Cargill India Pvt. Ltd.

Bronze

4

Lodestar UM

Finolex Pipes

Finolex Pipes- Pipes ka Bigg Boss

Finolex Industries

Bronze

35. Best Media Research / Analytics using proprietary data

1

Lodestar UM

Mahindra and Mahindra

MasterConnect – the science of multiscreen planning for brands

Mahindra and Mahindra

Bronze

37. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology

1

Zenith Media

Sting

How Sting leveraged First Party Data To Run a Multi Platform Campaign on YouTube, Meta and TTD and DV360

Pepsico India Holdings Pvt. Ltd.

Bronze

2

EssenceMediacom

Google

Driving brand preference, one data packet at a time

Google India

Bronze

39. Best Integrated Campaign : Consumer Products – Beverages and drinks

1

EssenceMediacom

Thums Up

Dekho Wicket Se Cricket

Coca-Cola India

Bronze

2

EssenceMediacom

Sprite

Sprite: Hasi Ke Bulbule

Coca-Cola India

Bronze

40. Best Integrated Campaign : Consumer Products – Confectionary and food

1

Mindshare

BRITANNIA MILK BIKIS

Milk Bikis Flashback pack – Going down memory lane…

Britannia Industries Limited

Bronze

41. Best Integrated Campaign : Consumer Products – Others

1

Mindshare

Sunlight

Rongin Protekdin- Sunlight revives the colours of West Bengal

Hindustan Unilever Limited

Bronze

42. Best Integrated Campaign – Consumer Durables – Tech Products

1

Omnicom Media Group

Apple

Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj

Apple

Bronze

44. Best Integrated Campaign : Services

1

EssenceMediacom

Google

Either you, a loved one or an acquaintance have been scammed!

Google India

Bronze

45. Best Integrated Campaign : Media

1

mSix&partners

Sony Liv

Rocket Boys 2: the power of satellites bridging History and Entertainment

Culver Max Entertainment Private Limited

Bronze

46. EMVIE for Diversity Equality & Inclusion (DE&I)

1

Mindshare

Britannia Marie

How Marie has been championing equality & inclusivity for the Indian Nari!

Britannia Industries Limited

Bronze

2

Wavemaker India

Starbucks

Call me Arpita and not Arpit.

Starbucks

Bronze

47. Best Ongoing Media Campaign

1

Mindshare

Dove

Dove Stop The Beauty Test

Hindustan Unilever Limited

Bronze

2

Wavemaker India

Cadbury Dairy Milk

A Perpetual Symphony of Consumer Co-Creation of India’s Next Cadbury

Mondelēz India Foods Pvt. Ltd.

Bronze

3

EssenceMediacom

Google Search

Google Search’s Effort to Democratize Internet with Multimodal Search

Google India

Bronze

48. EMVIE for Responsible Advertising (Privacy)

1

Mindshare

Castrol Auto Service

Munnabhai CAS bole toh Complete Auto Service by Castrol

Castrol India

Bronze

49. EMVIE for Good

1

EssenceMediacom

Google

Either you, a loved one or an acquaintance have been scammed!

Google India

Bronze

2

Havas Media Group

Swiggy

Swiggy Bhog Elo Ghorey

Swiggy

Bronze

3

Wavemaker India

Absolut Glassware

AbsolutAlly: Challenging Stereotypes, Building Allies, and Transforming India for the LGBTQIA+ community

Pernod Ricard India Pvt. Ltd.

Bronze

51. EMVIE for Best Media Buying Team of the Year

1

Wavemaker India

Colgate Palmolive

Sweat behind 100 million smiles.

Colgate Palmolive India Ltd.

Bronze

53. Young EMVIE Of The Year

S. No.

Company Name

Name of the Person

Brand – Entry Title

Client Company

Metal

1

Wavemaker India

Priyanka Joshi 

Cadbury Celebrations & Cadbury 5Star – The Chief Solutions Officer

Mondelēz India Foods Pvt. Ltd.

Bronze

THERE ARE NO BRONZE EMVIES AWARDED IN THE FOLLOWING CATEGORIES

Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene

Best Media Strategy – Consumer Products – Others

Best Media Strategy – Consumer Durables – Tech Products

Best Media Innovation – Audio

Best Media Innovation : Best Use of AI for a Media Solution

Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship

Best Media Research / Analytics using existing data

Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene

Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing

THERE ARE NO SILVER & GOLD EMVIES AWARDED IN THE FOLLOWING CATEGORIES

Best Media Strategy – Consumer Durables – Other Products

Best Media Innovation : Use of Connected TVs

Best Media Innovation : Rural Activation

Best Integrated Campaign – Consumer Durables – Tech Products

EMVIE for Responsible Advertising (Privacy)

THERE IS NO EMVIE AWARDED IN THE FOLLOWING CATEGORY

Best Integrated Campaign : Consumer Durables – Other  Products