EMVIES 2022 – Shortlisted Case Studies (Presentation Daywise & Sessionwise)

DAY 1: MONDAY, 14TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

07. Best Media Strategy – Services : Presentation Duration = 10 minutes
S.NoBrandTitle
1ViHow to reduce churn by building Brand Salience Brick by Brick
2FirstcryUsing DARC and not BARC for Firstcry!
3Policybazaar.comPerformance marketing comes to Television
18. Best Media Innovation : Digital – Social Media : Presentation Duration = 7 minutes
S.NoBrandTitle
1Lifebuoy‘#LifebuoyKarona’ – Dance to save life
2PepsiThis Pandemic, Pepsi helped the Restaurant workers save their jobs!
3GCMMF (Amul)#SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS
4Oreo#OreoRecipic
5NetflixNetflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
6LifebuoyLifebuoy Covid campaign- Saving lives > Selling Soaps
7SnickersHaving your cake and eating it too!
8Cadbury Dairy MilkMadbury
9DELHI INTERNATIONAL AIRPORT LIMITED (DIAL)Hub that Sprang into Motion as World Halted
10NetflixLove a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War”
11Cadbury Dairy MilkDrowning Hate with Hearts

DAY 1: MONDAY, 14TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes
S.No Brand Title
1 Hair & Care Fruit Oils Jab hair oil ho Non-Sticky tabhi #KhuleBaalBefikr
2 Hindustan Unilever Bella Ciao – The reach heist
3 Lifebuoy Lifebuoy Covid campaign- Saving lives > Selling Soaps
4 L’Oréal Professionnel L’Oréal Professionnel’s India’s First ‘Share-of-Smiles’ Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis
5 V-Bath Sahi Strategy for #SahiBaat
23. Best Media Innovation : Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes
S.No Brand Title
1 Cadbury 5 Star Ok Google, Eat a 5 Star
2 Cadbury Celebrations Not Just a Cadbury Ad
3 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
4 Google Assistant World’s first Programmatic Voice-enabled audio ad, for Google Assistant
5 Firstcry Using DARC and not BARC for Firstcry!
6 Boost Boost Stamina Meter – A new currency in town !!!
7 Colgate Dental Crème A New Beginning
8 Kingfisher A BYOB Party minus the beer
35. Best Integrated Campaign : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes
S.No Brand Title
1 AMUL How Amul strengthened its position despite a pandemic
2 Coca Cola ICC Promo

DAY 2: TUESDAY, 15TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

02. Best Media Strategy – Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes
S.No Brand Title
1 AMUL – Gujarat Cooperative Milk Marketing Federation Ltd How Amul strengthened its position despite a pandemic
2 Boost Boost Stamina Meter – A new currency in town !!!
3 TATA Tea Chakra Gold #OruTeaSollunga – One Tea Please
4 TATA Tea Chakra Gold Tata Tea Chakra Gold driving Pride, the Tamil way!
5 Johnnie Walker Welcome Back
22. Best Media Innovation : Digital – Multiple Platform : Presentation Duration = 7 minutes
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
3 Netflix Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War”
4 Cadbury 5 Star Ok Google, Eat a 5 Star
5 Boost Boost Stamina Meter – A New Currency in Town !!!
6 Dove Dove #StopTheBeautyTest
7 Cadbury 5Star Singles Day
8 Pepsi Empowering The Singles Across the Nation This Valentine’s Day
37. Best Integrated Campaign : Consumer Products – Others : Presentation Duration = 10 minutes
S.No Brand Title
1 Freudenberg Gala GALA – ‘WHY JUST CLEAN HOME’
2 Castrol Activ MECHANIC TO SUPER MECHANIC
3 Domex Bringing India Back on Track

DAY 2: TUESDAY, 15TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

42. Best Ongoing Media Campaign : Presentation Duration = 10 minutes
S.No Brand Title
1 Firstcry Using DARC and not BARC for Firstcry!
2 UltraTech Cement Mission: Baat Ghar Ki, Connecting with a Billion People!
3 Tata Salt When India woke up to the M_ss_ng ‘I’
4 Castrol Udaan – An Integrated Activation Initiative for Commercial Oil Segment
43. EMVIE for Good : Presentation Duration = 7 minutes
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Mumbai Police The Punishing Signal
3 McDonald’s Eatqual – One Bite Closer to Equality
4 GULF Oil – Gulf Superfleet Turbo+ Gulf Surakshabandhan – Suraksha Rakhis
5 Dove Dove #StopTheBeautyTest
6 Google Vaccinate India – A fight against COVID!
7 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
8 Johnson and Johnson Stayfree It’s Just a Period – Bringing Men into Menstruation
9 Tata Salt Baapu Reminder
10 IDFC First Bank Tree Public 2.0
11 Freudenberg Gala GALA -‘HELP KI HELP KARO’

DAY 3: WEDNESDAY, 16TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

03. Best Media Strategy – Consumer Products – Confectionary and food : Presentation Duration = 10 minutes
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
3 Cadbury Chocobakes THE CASE OF MISSING CADBURY
4 AMUL How Amul strengthened its position despite a pandemic
5 Cadbury 5Star Singles Day
6 Oreo Play Pledge Sparking Playful Connections in the New Normal
11.Best Media Innovation : Print – Dailies : Presentation Duration = 7 minutes
S.No Brand Title
1 Dove Dove #StopTheBeautyTest
2 AMUL AMUL’s VERTICAL UPSHOT TO DRIVE SCALE AND ROI THROUGH AN OFF-BEAT PRINT SOLUTION
3 Domex Domex spreads fragrance on World Toilet Day
4 Netflix WRITE YOUR OWN STORY #AapseMatlab
29. Best Media Innovation : Rural Activation : Presentation Duration = 7 minutes
S.No Brand Title
1 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
2 Punjab Goverment Say No To Stubble Burning
3 Gavi and Unilever Safal Shuruaat
4 Eno Eno rural activation

DAY 3: WEDNESDAY, 16TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

36. Best Integrated Campaign : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes
S.No Brand Title
1 Lays Smile deke dekho
2 AMUL How Amul strengthened its position despite a pandemic
3 Cadbury Chocobakes THE CASE OF MISSING CADBURY
4 CenterFruit CenterFruit –The Boredom Slayer
5 Boost Boost Stamina Meter – A new currency in town !!!
6 Lays Yeh Heartwork Kehlata hain
7 ITC eStore ITC eStore – Aiming for D2C Dominance
8 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
46. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing : Presentation Duration = 7 minutes
S.No Brand Title
1 A-PAG POLLUTION KA KYA PLAN HAI
47. Young EMVIE Of The Year : Presentation Duration = 7 minutes
S.No Brand Title
1 Cadbury Dairy Milk Chocolate, Celebration & Silk Rupesh Shah – Queening the Pawn
2 Cadbury 5star & Cadbury Fuse Jitin Shirke ke 3 Bandar : Personalized Bolo, Personalized Dekho aur Personalized Suno
3 Netflix How I played MatchMaker for Netflix – Now Streaming: Keya Bhatt
4 Cadbury Dairy Milk, Cadbury Perk, Cadbury Fuse Puneet Jethwani – From Media Planning to Data Planning
5 Hindustan Unilever limited Get On The Frontline

DAY 4: THURSDAY, 17TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

05. Best Media Strategy – Consumer Durables – Tech Products : Presentation Duration = 10 minutes
S.No Brand Title
1 Google Pay How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India
04. Best Media Strategy – Consumer Products – Others : Presentation Duration = 10 minutes
S.No Brand Title
1 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
2 Domex Bringing India Back on Track
3 Freudenberg Gala GALA – ‘WHY JUST CLEAN HOME’
4 Castrol Activ Protecting India’s Engine
19. Best Media Innovation : Digital – Mobile / hand held devices : Presentation Duration = 7 minutes
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
3 Google Assistant World’s first Programmatic Voice-enabled audio ad, for Google Assistant
4 Cadbury 5 Star Ok Google, Eat a 5 Star
5 Dove Dove #StopTheBeautyTest
6 Asian Paints Viroprotek Screen ka Pehredar
7 Lifebuoy Delivering hygiene one meal at a time
8 Domex The Disinfection Alert System
13.Best Media Innovation : Out of Home : Presentation Duration = 7 minutes
S.No Brand Title
1 Mumbai Police The Punishing Signal
2 OPPO India’s Biggest Drone Light Show
3 VIP Industries Ltd The Impossible Offer

DAY 4: THURSDAY, 17TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

49. Best response to COVID 19 : Presentation Duration = 7 minutes
S.No Brand Title
1 TATA Tea Chakra Gold #OruTeaSollunga – One Tea Please
2 Pepsi Practicing the new normal with swag : Salaam Namaste
3 Domex Bringing India Back on Track
4 LinkedIn LinkedIn: IN IT TOGTHER IN TESTING TIMES
5 Google Vaccinate India – A fight against COVID!
6 Lifebuoy Delivering hygiene one meal at a time
7 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
8 Mother Dairy Ghee Maa Ke Haath Ka Khana
9 Cadbury Celebrations Not Just a Cadbury Ad
10 Freudenberg Gala GALA -‘HELP KI HELP KARO’
11 Coca-Cola Ummeedon Wali Dhoop
12 AMUL How Amul strengthened its position despite a pandemic.
13 Oreo #OreoRecipic
14 EVEREADY SWITCH ON HOPE, SWITCH OFF FEAR
15 L’Oréal Professionnel L’Oréal Professionnel’s India’s First “Share-of-Smiles” Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis
16 Brooke Bond Red Label Instilling ‘Togetherness’ from a distance with #FarButTogether

DAY 5: FRIDAY, 18TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

06. Best Media Strategy – Consumer Durables – Other Products : Presentation Duration = 10 minutes
S.No Brand Title
1 UltraTech Cement #BaatGharKi
2 UltraTech Cement Imagine an Alert mechanism, every time you take a Wrong Step in Life!
3 Eureka Forbes – Aquaguard How change in strategic viewpoint changed the game for Aquaguard
16. Best Media Innovation – Audio : Presentation Duration = 7 minutes
S.No Brand Title
1 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
2 Cadbury 5 Star Ok Google, Eat a 5 Star
3 Muthoot Finance When Mr. Bachchan took the mic to inspire millions to rise up and not give up
4 Paytm “Congratulations! You have won a Jackpot for 10 Lakhs”
5 Freudenberg Gala Gala – ‘WHY JUST CLEAN HOME’
6 Cadbury Dairy Milk Silk Hidden Message Mixed Tapes
7 XUV500 SOUNDMAP XUV500 (South)
8 UltraTech Cement Explaining the Science of Home-Building with a Dash of Wit
33. Best Media Research / Analytics : Best use of Analytics/Data Technology : Presentation Duration = 10 minutes
S.No Brand Title
1 Firstcry Using DARC and not BARC for Firstcry!
2 Boost Boost Stamina Meter – A new currency in town !!!
3 Scorpio MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO
4 Google Measurement of TV via passive tracking for Google

DAY 5: FRIDAY, 18TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

28. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social : Presentation Duration = 7 minutes
S.No Brand Title
1 GCMMF (Amul) #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS
2 Cadbury Dairy Milk Silk Silk Firsts
3 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
4 Boost Boost Stamina Meter – A New Currency in Town !!!
5 Cornetto Chokissimo Cornetto – Capturing the ‘Butterflies’ of young love!
6 Myntra Design Pvt Ltd. Welcome to the world’s first ever in-app reality show!
7 Castrol India Limited Castrol #RideForVote – Non Stop Democracy
8 Skoda Skoda – Pursuits
9 Jacobs Creek The Jacobs Creek Experience
10 AXE AXE got The Right Click
11 McDowell’s No.1 Friendship Day
12 Asian Paints Where the Heart Is
13 Facebook 5 Brands. 5 Creators. And a whole lot of love and outcomes that moved business with branded content adslove
14 Tata Salt When KBC raised sawaal Desh ki Sehat ka
15 Closeup Unlocking love in the lockdown
16 Skoda SkodaASMR – Sound of Peace guaranteed!
17 UltraTech Cement Baat Ghar Ki – The Wikipedia of home building
18 Castrol Power1 Ultimate “TAMING TOUGH TERRAINS DURING TOUGH TIMES”
19 Too Yumm! Too Yumm!’ War Room
20 OYO Road Tripping with Rocky & Mayur and OYO

DAY 6: MONDAY, 21ST FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

08. Best Media Strategy – Media : Presentation Duration = 10 minutes
S.No Brand Title
1 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
2 Netflix Netflix hai FREE, Bhool Jaao Naukri!
3 Facebook All you need is love to move business outcomes on Instagram
21. Best Media Innovation : Digital – Video : Presentation Duration = 7 minutes
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Mahindra Rise When roses became not just a sign of love but a sign of respect
3 Mercedes Benz Mercedes Benz | Experiential Excellence
4 Facebook Creators on Instagram helped move business outcomes with branded content ads
5 Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs!
6 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
7 Fevicol Fevicol 60 years
8 AXE AXE got The Right Click
31. Best Media Research / Analytics : Best Media Research using proprietary dat : Presentation Duration = 10 minutes
S.No Brand Title
1 Boost Boost Stamina Meter – A new currency in town !!!
2 Thar GROWTH GENIE – the power of Futureproof Planning for the All-New Thar
3 NortonLifeLock Norton – TV optimisation using Response Attribution Modelling
4 Google Pay How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India

DAY 6: MONDAY, 21ST FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

27. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship : Presentation Duration = 7 minutes
S.No Brand Title
1 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
2 Vedantu Vedantu – Kaun Banega Crorepati
3 McDowell’s No.1 Friendship Day
4 Tata Salt When KBC raised sawaal Desh ki Sehat ka
5 Castrol Activ Hang Up Your Keys
6 Castrol Power1 Ultimate “TAMING TOUGH TERRAINS DURING TOUGH TIMES”
7 Google Vaccinate India – A fight against COVID!
8 ITC Aapda mein 5 star Avasar – How ITC rode the pandemic wave
9 Castrol India Limited Castrol #RideForVote – Non Stop Democracy
26. Best Media Innovation : Direct Marketing : Presentation Duration = 7 minutes
S.No Brand Title
1 McDonald’s Eatqual – One Bite Closer to Equality
2 The Times of India The Lost Votes Campaign – Spreading mass awareness and delivering solutions to enable Migrant Workers to Vote Remotely
3 Horlicks Communication to Commerce
4 Visa Visa Safe click PayTm
5 Lifebuoy Delivering hygiene one meal at a time
6 Vim Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti

DAY 7: TUESDAY, 22ND FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

09. Best Digital Strategy : Presentation Duration = 10 minutes
S.No Brand Title
1 Netflix Netflix hai FREE, Bhool Jaao Naukri!
2 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
3 Boost Boost Stamina Meter – A new currency in town !!!
4 McDowell’s No.1 Holi
5 UltraTech Cement Virtual Baat Ghar Ki
6 Lipton Green Tea Lipton Dmix
7 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
8 Nokia #SHOTONNOKIA WINNING THE CONSUMER CONSIDERATION SET IN A PRICE SENSITIVE COMMODOTISED HANDSET CATEGORY
9 Sunfeast Mom’s Magic Stay Strong Moms
10 Airtel Xstream Skipping the Skip Button
11 Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs!
14.Best Media Innovation : Ambient Media : Presentation Duration = 7 minutes
S.No Brand Title
1 Mumbai Police The Punishing Signal
2 Netflix Bard of Blood – “Mission ke liye Taiyaar ho?”
3 Netflix THINGS ARE GETTING STRANGER
4 Hellmann’s Mayonnaise The Hellmann’s Express comes to Kolkata

DAY 7: TUESDAY, 22ND FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

24. Best Media Innovation : Best Use of Influencer Marketing for a brand : Presentation Duration = 7 minutes
S.No Brand Title
1 Facebook Creators on Instagram help move business outcomes with branded content ads
2 Pepsi Why India celebrated ‘being single’ on Valentine’s Day
3 Pepsi When Indian Youth practiced The New Normal With #SWAG
4 Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs!
5 Surf excel Colors of Togetherness
6 Nokia #SHOTONNOKIA : HOW WE GOT BOLLYWOOD TO ENDORSE NOKIA 2.3 WITHOUT PAYING A FORTUNE!
7 Swiggy Shukriya Kare – Thanking the Delivery Heroes
8 Tata Salt When India woke up to the M_ss_ng ‘I’
9 GCMMF (Amul) #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS
10 Johnnie Walker Welcome Back
11 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
12 Cadbury Dairy Milk Drowning Hate with Hearts
13 McDowell’s No.1 Holi
14 Surf Excel When India Made Time For Playtime
15 Johnson and Johnson Stayfree It’s Just a Period – Bringing Men into Menstruation

DAY 8: WEDNESDAY, 23RD FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

30. Best Media Innovation : Sponsorships : Presentation Duration = 7 minutes
S.No Brand Title
1 Asian Paints #DealersAddColor
2 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
3 Boost Boost Stamina Meter – A New Currency in Town !!!
4 Colgate How Colgate helped India retain its optimism by seeing it adopted across multiple platforms
5 Vedantu Vedantu – Kaun Banega Crorepati
6 AMUL Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas !
7 Tata Salt When KBC raised sawaal Desh ki Sehat ka
8 Cornetto Chokissimo Cornetto – Capturing the ‘Butterflies’ of young love!
34. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes
S.No Brand Title
1 Lifebuoy Lifebuoy Covid campaign- Saving lives > Selling Soaps
2 Dove Dove #StopTheBeautyTest
3 Sebamed How pH 5.5 helped David beat Goliath
4 GODREJ EXPERT RICH CREAME HAIR COLOUR Contest of Aspirations and Emotions
5 Godrej No.1 Mrs. Natural Beauty 2019
38. Best Integrated Campaign – Consumer Durables – Tech Products : Presentation Duration = 10 minutes
S.No Brand Title
1 GOQii INDIA STEPS CHALLENGE – INDIA HEALTH QUIZ
2 SonyLIV SCAM that SHOOK the Nation TWICE!
3 Unacademy #LetsCrackIt

DAY 8: WEDNESDAY, 23RD FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

25. Best Media Innovation : Events / Experiential Marketing : Presentation Duration = 7 minutes
S.No Brand Title
1 Mountain Dew India’s Largest Gaming Championship: Mountain Dew Arena
2 Castrol Activ MECHANIC TO SUPER MECHANIC
3 Lifebuoy Delivering hygiene one meal at a time
4 Netflix THINGS ARE GETTING STRANGER
5 Vim Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti
6 Johnnie Walker Welcome Back
7 Hellmann’s Mayonnaise The Hellmann’s Express comes to Kolkata
8 Netflix Bard of Blood – “Mission ke liye Taiyaar ho?”
39. Best Integrated Campaign – Consumer Durables – Other Products : Presentation Duration = 10 minutes
S.No Brand Title
1 UltraTech Cement #BaatGharKi
2 UltraTech Cement Imagine an Alert mechanism, every time you take a Wrong Step in Life!
41. Best Integrated Campaign : Media : Presentation Duration = 10 minutes
S.No Brand Title
1 Colgate Visible White Succeeding as a beauty essential, not just a toothpaste
2 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
3 Netflix Netflix hai FREE, Bhool Jaao Naukri!
4 SonyLIV SCAM that SHOOK the Nation TWICE!
5 Netflix THINGS ARE GETTING STRANGER

DAY 9: THURSDAY, 24TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM

12.Best Media Innovation : Print – Magazines : Presentation Duration = 7 minutes
S.No Brand Title
1 Dove Dove #StopTheBeautyTest
2 Asian Paints Royale Health Shield The Adventures of Royale Health Shield
15.Best Media Innovation : Cinema : Presentation Duration = 7 minutes
S.No Brand Title
1 Netflix MOOD MATCHING WITH MOVIE WATCHING
2 Shaadi.com Celebrities Endorses Shaadi.com
20. Best Media Innovation : Digital – Display : Presentation Duration = 7 minutes
S.No Brand Title
1 Boost Boost Stamina Meter – A New Currency in Town !!!
2 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
3 KFC INDIA Free Fried Chicken Calling : India’s first caller Id ad. Making Ad-lergic audience become Ad-responsive
4 Netflix Things are getting stranger… on the YouTube Masthead!
40. Best Integrated Campaign : Services : Presentation Duration = 10 minutes
S.No Brand Title
1 Airtel Network – Mobility Airtel Wins back West Bengal
2 Pantaloons Pantaloons launches Holiday in Style
3 Vi How to reduce churn by building Brand Salience Brick by Brick

DAY 9: THURSDAY, 24TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM

17. Best Media Innovation : Digital – Search : Presentation Duration = 7 minutes
S.No Brand Title
1 Cadbury 5 Star Ok Google, Eat a 5 Star
2 Dream11 DREAM11 HIJACKING THE CRICKET WORLD CUP HIGHLIGHTS
10. Best Media Innovation : Television : Presentation Duration = 7 minutes
S.No Brand Title
1 Castrol Activ MECHANIC TO SUPER MECHANIC
2 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
3 Vedantu Vedantu – Kaun Banega Crorepati
4 Vi How to reduce churn by building Brand Salience Brick by Brick
5 Netflix Netflix hai FREE, Bhool Jaao Naukri!
6 UltraTech Cement Chance Na Lo – Ek Chetauni!
7 Eureka Forbes – Aquaguard Because every drop of water counts!
32. Best Media Research / Analytics : Best Media Research using existing data : Presentation Duration = 10 minutes
S.No Brand Title
1 Policybazaar.com Performance marketing comes to Television
2 Scorpio MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO
3 Boost Boost Stamina Meter – A new currency in town !!!
4 CINTHOL LIME Ad Copy Wear out Study

Sign up for our newsletter & stay updated!

Contact Information

Office

504, Radhe Vallabh Society,
Old Modi Chambers,
French Bridge Corner,
Opera House,Mumbai
Maharashtra 400 004. India

Phone

+91 22 23894091 / 23813034
Mon - Fri, 9:00-18:00

Fax

+91 22 23892067

About AdClub

The Ad Club has become a catalyst in developing the industry. It is a dynamic platform for professionals and students from different fields to gain from each other’s expertise. It provides an opportunity to interact with the best known professionals from the Advertising, Marketing, Media, Research and Communication fraternity.

© 2022 The Advertising Club. All Rights Reserved.