DAY 1: MONDAY, 14TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
07. Best Media Strategy – Services : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Vi | How to reduce churn by building Brand Salience Brick by Brick |
2 | Firstcry | Using DARC and not BARC for Firstcry! |
3 | Policybazaar.com | Performance marketing comes to Television |
18. Best Media Innovation : Digital – Social Media : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Lifebuoy | ‘#LifebuoyKarona’ – Dance to save life |
2 | Pepsi | This Pandemic, Pepsi helped the Restaurant workers save their jobs! |
3 | GCMMF (Amul) | #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS |
4 | Oreo | #OreoRecipic |
5 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
6 | Lifebuoy | Lifebuoy Covid campaign- Saving lives > Selling Soaps |
7 | Snickers | Having your cake and eating it too! |
8 | Cadbury Dairy Milk | Madbury |
9 | DELHI INTERNATIONAL AIRPORT LIMITED (DIAL) | Hub that Sprang into Motion as World Halted |
10 | Netflix | Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War” |
11 | Cadbury Dairy Milk | Drowning Hate with Hearts |
DAY 1: MONDAY, 14TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Hair & Care Fruit Oils | Jab hair oil ho Non-Sticky tabhi #KhuleBaalBefikr |
2 | Hindustan Unilever | Bella Ciao – The reach heist |
3 | Lifebuoy | Lifebuoy Covid campaign- Saving lives > Selling Soaps |
4 | L’Oréal Professionnel | L’Oréal Professionnel’s India’s First ‘Share-of-Smiles’ Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis |
5 | V-Bath | Sahi Strategy for #SahiBaat |
23. Best Media Innovation : Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
2 | Cadbury Celebrations | Not Just a Cadbury Ad |
3 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
4 | Google Assistant | World’s first Programmatic Voice-enabled audio ad, for Google Assistant |
5 | Firstcry | Using DARC and not BARC for Firstcry! |
6 | Boost | Boost Stamina Meter – A new currency in town !!! |
7 | Colgate Dental Crème | A New Beginning |
8 | Kingfisher | A BYOB Party minus the beer |
35. Best Integrated Campaign : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | AMUL | How Amul strengthened its position despite a pandemic |
2 | Coca Cola | ICC Promo |
DAY 2: TUESDAY, 15TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
02. Best Media Strategy – Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | AMUL – Gujarat Cooperative Milk Marketing Federation Ltd | How Amul strengthened its position despite a pandemic |
2 | Boost | Boost Stamina Meter – A new currency in town !!! |
3 | TATA Tea Chakra Gold | #OruTeaSollunga – One Tea Please |
4 | TATA Tea Chakra Gold | Tata Tea Chakra Gold driving Pride, the Tamil way! |
5 | Johnnie Walker | Welcome Back |
22. Best Media Innovation : Digital – Multiple Platform : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Cadbury Celebrations | Not Just a Cadbury Ad |
2 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
3 | Netflix | Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War†|
4 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
5 | Boost | Boost Stamina Meter – A New Currency in Town !!! |
6 | Dove | Dove #StopTheBeautyTest |
7 | Cadbury 5Star | Singles Day |
8 | Pepsi | Empowering The Singles Across the Nation This Valentine’s Day |
37. Best Integrated Campaign : Consumer Products – Others : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Freudenberg Gala | GALA – ‘WHY JUST CLEAN HOME’ |
2 | Castrol Activ | MECHANIC TO SUPER MECHANIC |
3 | Domex | Bringing India Back on Track |
DAY 2: TUESDAY, 15TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
42. Best Ongoing Media Campaign : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Firstcry | Using DARC and not BARC for Firstcry! |
2 | UltraTech Cement | Mission: Baat Ghar Ki, Connecting with a Billion People! |
3 | Tata Salt | When India woke up to the M_ss_ng ‘I’ |
4 | Castrol | Udaan – An Integrated Activation Initiative for Commercial Oil Segment |
43. EMVIE for Good : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Cadbury Celebrations | Not Just a Cadbury Ad |
2 | Mumbai Police | The Punishing Signal |
3 | McDonald’s | Eatqual – One Bite Closer to Equality |
4 | GULF Oil – Gulf Superfleet Turbo+ | Gulf Surakshabandhan – Suraksha Rakhis |
5 | Dove | Dove #StopTheBeautyTest |
6 | Vaccinate India – A fight against COVID! | |
7 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
8 | Johnson and Johnson Stayfree | It’s Just a Period – Bringing Men into Menstruation |
9 | Tata Salt | Baapu Reminder |
10 | IDFC First Bank | Tree Public 2.0 |
11 | Freudenberg Gala | GALA -‘HELP KI HELP KARO’ |
DAY 3: WEDNESDAY, 16TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
03. Best Media Strategy – Consumer Products – Confectionary and food : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Cadbury Celebrations | Not Just a Cadbury Ad |
2 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
3 | Cadbury Chocobakes | THE CASE OF MISSING CADBURY |
4 | AMUL | How Amul strengthened its position despite a pandemic |
5 | Cadbury 5Star | Singles Day |
6 | Oreo Play Pledge | Sparking Playful Connections in the New Normal |
11.Best Media Innovation : Print – Dailies : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Dove | Dove #StopTheBeautyTest |
2 | AMUL | AMUL’s VERTICAL UPSHOT TO DRIVE SCALE AND ROI THROUGH AN OFF-BEAT PRINT SOLUTION |
3 | Domex | Domex spreads fragrance on World Toilet Day |
4 | Netflix | WRITE YOUR OWN STORY #AapseMatlab |
29. Best Media Innovation : Rural Activation : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
2 | Punjab Goverment | Say No To Stubble Burning |
3 | Gavi and Unilever | Safal Shuruaat |
4 | Eno | Eno rural activation |
DAY 3: WEDNESDAY, 16TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
36. Best Integrated Campaign : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Lays | Smile deke dekho |
2 | AMUL | How Amul strengthened its position despite a pandemic |
3 | Cadbury Chocobakes | THE CASE OF MISSING CADBURY |
4 | CenterFruit | CenterFruit –The Boredom Slayer |
5 | Boost | Boost Stamina Meter – A new currency in town !!! |
6 | Lays | Yeh Heartwork Kehlata hain |
7 | ITC eStore | ITC eStore – Aiming for D2C Dominance |
8 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
46. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | A-PAG | POLLUTION KA KYA PLAN HAI |
47. Young EMVIE Of The Year : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Cadbury Dairy Milk Chocolate, Celebration & Silk | Rupesh Shah – Queening the Pawn |
2 | Cadbury 5star & Cadbury Fuse | Jitin Shirke ke 3 Bandar : Personalized Bolo, Personalized Dekho aur Personalized Suno |
3 | Netflix | How I played MatchMaker for Netflix – Now Streaming: Keya Bhatt |
4 | Cadbury Dairy Milk, Cadbury Perk, Cadbury Fuse | Puneet Jethwani – From Media Planning to Data Planning |
5 | Hindustan Unilever limited | Get On The Frontline |
DAY 4: THURSDAY, 17TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
05. Best Media Strategy – Consumer Durables – Tech Products : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Google Pay | How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India |
04. Best Media Strategy – Consumer Products – Others : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
2 | Domex | Bringing India Back on Track |
3 | Freudenberg Gala | GALA – ‘WHY JUST CLEAN HOME’ |
4 | Castrol Activ | Protecting India’s Engine |
19. Best Media Innovation : Digital – Mobile / hand held devices : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Cadbury Celebrations | Not Just a Cadbury Ad |
2 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
3 | Google Assistant | World’s first Programmatic Voice-enabled audio ad, for Google Assistant |
4 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
5 | Dove | Dove #StopTheBeautyTest |
6 | Asian Paints Viroprotek | Screen ka Pehredar |
7 | Lifebuoy | Delivering hygiene one meal at a time |
8 | Domex | The Disinfection Alert System |
13.Best Media Innovation : Out of Home : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Mumbai Police | The Punishing Signal |
2 | OPPO | India’s Biggest Drone Light Show |
3 | VIP Industries Ltd | The Impossible Offer |
DAY 4: THURSDAY, 17TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
49. Best response to COVID 19 : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | TATA Tea Chakra Gold | #OruTeaSollunga – One Tea Please |
2 | Pepsi | Practicing the new normal with swag : Salaam Namaste |
3 | Domex | Bringing India Back on Track |
4 | LinkedIn: IN IT TOGTHER IN TESTING TIMES | |
5 | Vaccinate India – A fight against COVID! | |
6 | Lifebuoy | Delivering hygiene one meal at a time |
7 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
8 | Mother Dairy Ghee | Maa Ke Haath Ka Khana |
9 | Cadbury Celebrations | Not Just a Cadbury Ad |
10 | Freudenberg Gala | GALA -‘HELP KI HELP KARO’ |
11 | Coca-Cola | Ummeedon Wali Dhoop |
12 | AMUL | How Amul strengthened its position despite a pandemic. |
13 | Oreo | #OreoRecipic |
14 | EVEREADY | SWITCH ON HOPE, SWITCH OFF FEAR |
15 | L’Oréal Professionnel | L’Oréal Professionnel’s India’s First “Share-of-Smiles” Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis |
16 | Brooke Bond Red Label | Instilling ‘Togetherness’ from a distance with #FarButTogether |
DAY 5: FRIDAY, 18TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
06. Best Media Strategy – Consumer Durables – Other Products : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | UltraTech Cement | #BaatGharKi |
2 | UltraTech Cement | Imagine an Alert mechanism, every time you take a Wrong Step in Life! |
3 | Eureka Forbes – Aquaguard | How change in strategic viewpoint changed the game for Aquaguard |
16. Best Media Innovation – Audio : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
2 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
3 | Muthoot Finance | When Mr. Bachchan took the mic to inspire millions to rise up and not give up |
4 | Paytm | “Congratulations! You have won a Jackpot for 10 Lakhs” |
5 | Freudenberg Gala | Gala – ‘WHY JUST CLEAN HOME’ |
6 | Cadbury Dairy Milk Silk | Hidden Message Mixed Tapes |
7 | XUV500 | SOUNDMAP XUV500 (South) |
8 | UltraTech Cement | Explaining the Science of Home-Building with a Dash of Wit |
33. Best Media Research / Analytics : Best use of Analytics/Data Technology : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Firstcry | Using DARC and not BARC for Firstcry! |
2 | Boost | Boost Stamina Meter – A new currency in town !!! |
3 | Scorpio | MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO |
4 | Measurement of TV via passive tracking for Google |
DAY 5: FRIDAY, 18TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
28. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | GCMMF (Amul) | #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS |
2 | Cadbury Dairy Milk Silk | Silk Firsts |
3 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
4 | Boost | Boost Stamina Meter – A New Currency in Town !!! |
5 | Cornetto Chokissimo | Cornetto – Capturing the ‘Butterflies’ of young love! |
6 | Myntra Design Pvt Ltd. | Welcome to the world’s first ever in-app reality show! |
7 | Castrol India Limited | Castrol #RideForVote – Non Stop Democracy |
8 | Skoda | Skoda – Pursuits |
9 | Jacobs Creek | The Jacobs Creek Experience |
10 | AXE | AXE got The Right Click |
11 | McDowell’s No.1 | Friendship Day |
12 | Asian Paints | Where the Heart Is |
13 | 5 Brands. 5 Creators. And a whole lot of love and outcomes that moved business with branded content adslove | |
14 | Tata Salt | When KBC raised sawaal Desh ki Sehat ka |
15 | Closeup | Unlocking love in the lockdown |
16 | Skoda | SkodaASMR – Sound of Peace guaranteed! |
17 | UltraTech Cement | Baat Ghar Ki – The Wikipedia of home building |
18 | Castrol Power1 Ultimate | “TAMING TOUGH TERRAINS DURING TOUGH TIMES” |
19 | Too Yumm! | Too Yumm!’ War Room |
20 | OYO | Road Tripping with Rocky & Mayur and OYO |
DAY 6: MONDAY, 21ST FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
08. Best Media Strategy – Media : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
2 | Netflix | Netflix hai FREE, Bhool Jaao Naukri! |
3 | All you need is love to move business outcomes on Instagram |
21. Best Media Innovation : Digital – Video : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Cadbury Celebrations | Not Just a Cadbury Ad |
2 | Mahindra Rise | When roses became not just a sign of love but a sign of respect |
3 | Mercedes Benz | Mercedes Benz | Experiential Excellence |
4 | Creators on Instagram helped move business outcomes with branded content ads | |
5 | Pepsi | This Pandemic, Pepsi helped the Restaurant workers save their jobs! |
6 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
7 | Fevicol | Fevicol 60 years |
8 | AXE | AXE got The Right Click |
31. Best Media Research / Analytics : Best Media Research using proprietary dat : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Boost | Boost Stamina Meter – A new currency in town !!! |
2 | Thar | GROWTH GENIE – the power of Futureproof Planning for the All-New Thar |
3 | NortonLifeLock | Norton – TV optimisation using Response Attribution Modelling |
4 | Google Pay | How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India |
DAY 6: MONDAY, 21ST FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
27. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
2 | Vedantu | Vedantu – Kaun Banega Crorepati |
3 | McDowell’s No.1 | Friendship Day |
4 | Tata Salt | When KBC raised sawaal Desh ki Sehat ka |
5 | Castrol Activ | Hang Up Your Keys |
6 | Castrol Power1 Ultimate | “TAMING TOUGH TERRAINS DURING TOUGH TIMES” |
7 | Vaccinate India – A fight against COVID! | |
8 | ITC | Aapda mein 5 star Avasar – How ITC rode the pandemic wave |
9 | Castrol India Limited | Castrol #RideForVote – Non Stop Democracy |
26. Best Media Innovation : Direct Marketing : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | McDonald’s | Eatqual – One Bite Closer to Equality |
2 | The Times of India | The Lost Votes Campaign – Spreading mass awareness and delivering solutions to enable Migrant Workers to Vote Remotely |
3 | Horlicks | Communication to Commerce |
4 | Visa | Visa Safe click PayTm |
5 | Lifebuoy | Delivering hygiene one meal at a time |
6 | Vim | Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti |
DAY 7: TUESDAY, 22ND FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
09. Best Digital Strategy : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Netflix | Netflix hai FREE, Bhool Jaao Naukri! |
2 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
3 | Boost | Boost Stamina Meter – A new currency in town !!! |
4 | McDowell’s No.1 | Holi |
5 | UltraTech Cement | Virtual Baat Ghar Ki |
6 | Lipton Green Tea | Lipton Dmix |
7 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
8 | Nokia | #SHOTONNOKIA WINNING THE CONSUMER CONSIDERATION SET IN A PRICE SENSITIVE COMMODOTISED HANDSET CATEGORY |
9 | Sunfeast Mom’s Magic | Stay Strong Moms |
10 | Airtel Xstream | Skipping the Skip Button |
11 | Pepsi | This Pandemic, Pepsi helped the Restaurant workers save their jobs! |
14.Best Media Innovation : Ambient Media : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Mumbai Police | The Punishing Signal |
2 | Netflix | Bard of Blood – “Mission ke liye Taiyaar ho?” |
3 | Netflix | THINGS ARE GETTING STRANGER |
4 | Hellmann’s Mayonnaise | The Hellmann’s Express comes to Kolkata |
DAY 7: TUESDAY, 22ND FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
24. Best Media Innovation : Best Use of Influencer Marketing for a brand : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Creators on Instagram help move business outcomes with branded content ads | |
2 | Pepsi | Why India celebrated ‘being single’ on Valentine’s Day |
3 | Pepsi | When Indian Youth practiced The New Normal With #SWAG |
4 | Pepsi | This Pandemic, Pepsi helped the Restaurant workers save their jobs! |
5 | Surf excel | Colors of Togetherness |
6 | Nokia | #SHOTONNOKIA : HOW WE GOT BOLLYWOOD TO ENDORSE NOKIA 2.3 WITHOUT PAYING A FORTUNE! |
7 | Swiggy | Shukriya Kare – Thanking the Delivery Heroes |
8 | Tata Salt | When India woke up to the M_ss_ng ‘I’ |
9 | GCMMF (Amul) | #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS |
10 | Johnnie Walker | Welcome Back |
11 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
12 | Cadbury Dairy Milk | Drowning Hate with Hearts |
13 | McDowell’s No.1 | Holi |
14 | Surf Excel | When India Made Time For Playtime |
15 | Johnson and Johnson Stayfree | It’s Just a Period – Bringing Men into Menstruation |
DAY 8: WEDNESDAY, 23RD FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
30. Best Media Innovation : Sponsorships : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Asian Paints | #DealersAddColor |
2 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
3 | Boost | Boost Stamina Meter – A New Currency in Town !!! |
4 | Colgate | How Colgate helped India retain its optimism by seeing it adopted across multiple platforms |
5 | Vedantu | Vedantu – Kaun Banega Crorepati |
6 | AMUL | Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas ! |
7 | Tata Salt | When KBC raised sawaal Desh ki Sehat ka |
8 | Cornetto Chokissimo | Cornetto – Capturing the ‘Butterflies’ of young love! |
34. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Lifebuoy | Lifebuoy Covid campaign- Saving lives > Selling Soaps |
2 | Dove | Dove #StopTheBeautyTest |
3 | Sebamed | How pH 5.5 helped David beat Goliath |
4 | GODREJ EXPERT RICH CREAME HAIR COLOUR | Contest of Aspirations and Emotions |
5 | Godrej No.1 | Mrs. Natural Beauty 2019 |
38. Best Integrated Campaign – Consumer Durables – Tech Products : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | GOQii | INDIA STEPS CHALLENGE – INDIA HEALTH QUIZ |
2 | SonyLIV | SCAM that SHOOK the Nation TWICE! |
3 | Unacademy | #LetsCrackIt |
DAY 8: WEDNESDAY, 23RD FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
25. Best Media Innovation : Events / Experiential Marketing : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Mountain Dew | India’s Largest Gaming Championship: Mountain Dew Arena |
2 | Castrol Activ | MECHANIC TO SUPER MECHANIC |
3 | Lifebuoy | Delivering hygiene one meal at a time |
4 | Netflix | THINGS ARE GETTING STRANGER |
5 | Vim | Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti |
6 | Johnnie Walker | Welcome Back |
7 | Hellmann’s Mayonnaise | The Hellmann’s Express comes to Kolkata |
8 | Netflix | Bard of Blood – “Mission ke liye Taiyaar ho?” |
39. Best Integrated Campaign – Consumer Durables – Other Products : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | UltraTech Cement | #BaatGharKi |
2 | UltraTech Cement | Imagine an Alert mechanism, every time you take a Wrong Step in Life! |
41. Best Integrated Campaign : Media : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Colgate Visible White | Succeeding as a beauty essential, not just a toothpaste |
2 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
3 | Netflix | Netflix hai FREE, Bhool Jaao Naukri! |
4 | SonyLIV | SCAM that SHOOK the Nation TWICE! |
5 | Netflix | THINGS ARE GETTING STRANGER |
DAY 9: THURSDAY, 24TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
12.Best Media Innovation : Print – Magazines : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Dove | Dove #StopTheBeautyTest |
2 | Asian Paints Royale Health Shield | The Adventures of Royale Health Shield |
15.Best Media Innovation : Cinema : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Netflix | MOOD MATCHING WITH MOVIE WATCHING |
2 | Shaadi.com | Celebrities Endorses Shaadi.com |
20. Best Media Innovation : Digital – Display : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Boost | Boost Stamina Meter – A New Currency in Town !!! |
2 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
3 | KFC INDIA | Free Fried Chicken Calling : India’s first caller Id ad. Making Ad-lergic audience become Ad-responsive |
4 | Netflix | Things are getting stranger… on the YouTube Masthead! |
40. Best Integrated Campaign : Services : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Airtel Network – Mobility | Airtel Wins back West Bengal |
2 | Pantaloons | Pantaloons launches Holiday in Style |
3 | Vi | How to reduce churn by building Brand Salience Brick by Brick |
DAY 9: THURSDAY, 24TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
17. Best Media Innovation : Digital – Search : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
2 | Dream11 | DREAM11 HIJACKING THE CRICKET WORLD CUP HIGHLIGHTS |
10. Best Media Innovation : Television : Presentation Duration = 7 minutes | ||
S.No | Brand | Title |
1 | Castrol Activ | MECHANIC TO SUPER MECHANIC |
2 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
3 | Vedantu | Vedantu – Kaun Banega Crorepati |
4 | Vi | How to reduce churn by building Brand Salience Brick by Brick |
5 | Netflix | Netflix hai FREE, Bhool Jaao Naukri! |
6 | UltraTech Cement | Chance Na Lo – Ek Chetauni! |
7 | Eureka Forbes – Aquaguard | Because every drop of water counts! |
32. Best Media Research / Analytics : Best Media Research using existing data : Presentation Duration = 10 minutes | ||
S.No | Brand | Title |
1 | Policybazaar.com | Performance marketing comes to Television |
2 | Scorpio | MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO |
3 | Boost | Boost Stamina Meter – A new currency in town !!! |
4 | CINTHOL LIME | Ad Copy Wear out Study |
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