DAY 1: MONDAY, 14TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 07. Best Media Strategy – Services : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Vi | How to reduce churn by building Brand Salience Brick by Brick |
| 2 | Firstcry | Using DARC and not BARC for Firstcry! |
| 3 | Policybazaar.com | Performance marketing comes to Television |
| 18. Best Media Innovation : Digital – Social Media : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Lifebuoy | ‘#LifebuoyKarona’ – Dance to save life |
| 2 | Pepsi | This Pandemic, Pepsi helped the Restaurant workers save their jobs! |
| 3 | GCMMF (Amul) | #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS |
| 4 | Oreo | #OreoRecipic |
| 5 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 6 | Lifebuoy | Lifebuoy Covid campaign- Saving lives > Selling Soaps |
| 7 | Snickers | Having your cake and eating it too! |
| 8 | Cadbury Dairy Milk | Madbury |
| 9 | DELHI INTERNATIONAL AIRPORT LIMITED (DIAL) | Hub that Sprang into Motion as World Halted |
| 10 | Netflix | Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War” |
| 11 | Cadbury Dairy Milk | Drowning Hate with Hearts |
DAY 1: MONDAY, 14TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Hair & Care Fruit Oils | Jab hair oil ho Non-Sticky tabhi #KhuleBaalBefikr |
| 2 | Hindustan Unilever | Bella Ciao – The reach heist |
| 3 | Lifebuoy | Lifebuoy Covid campaign- Saving lives > Selling Soaps |
| 4 | L’Oréal Professionnel | L’Oréal Professionnel’s India’s First ‘Share-of-Smiles’ Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis |
| 5 | V-Bath | Sahi Strategy for #SahiBaat |
| 23. Best Media Innovation : Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
| 2 | Cadbury Celebrations | Not Just a Cadbury Ad |
| 3 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 4 | Google Assistant | World’s first Programmatic Voice-enabled audio ad, for Google Assistant |
| 5 | Firstcry | Using DARC and not BARC for Firstcry! |
| 6 | Boost | Boost Stamina Meter – A new currency in town !!! |
| 7 | Colgate Dental Crème | A New Beginning |
| 8 | Kingfisher | A BYOB Party minus the beer |
| 35. Best Integrated Campaign : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | AMUL | How Amul strengthened its position despite a pandemic |
| 2 | Coca Cola | ICC Promo |
DAY 2: TUESDAY, 15TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 02. Best Media Strategy – Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | AMUL – Gujarat Cooperative Milk Marketing Federation Ltd | How Amul strengthened its position despite a pandemic |
| 2 | Boost | Boost Stamina Meter – A new currency in town !!! |
| 3 | TATA Tea Chakra Gold | #OruTeaSollunga – One Tea Please |
| 4 | TATA Tea Chakra Gold | Tata Tea Chakra Gold driving Pride, the Tamil way! |
| 5 | Johnnie Walker | Welcome Back |
| 22. Best Media Innovation : Digital – Multiple Platform : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad |
| 2 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 3 | Netflix | Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War†|
| 4 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
| 5 | Boost | Boost Stamina Meter – A New Currency in Town !!! |
| 6 | Dove | Dove #StopTheBeautyTest |
| 7 | Cadbury 5Star | Singles Day |
| 8 | Pepsi | Empowering The Singles Across the Nation This Valentine’s Day |
| 37. Best Integrated Campaign : Consumer Products – Others : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Freudenberg Gala | GALA – ‘WHY JUST CLEAN HOME’ |
| 2 | Castrol Activ | MECHANIC TO SUPER MECHANIC |
| 3 | Domex | Bringing India Back on Track |
DAY 2: TUESDAY, 15TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 42. Best Ongoing Media Campaign : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Firstcry | Using DARC and not BARC for Firstcry! |
| 2 | UltraTech Cement | Mission: Baat Ghar Ki, Connecting with a Billion People! |
| 3 | Tata Salt | When India woke up to the M_ss_ng ‘I’ |
| 4 | Castrol | Udaan – An Integrated Activation Initiative for Commercial Oil Segment |
| 43. EMVIE for Good : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad |
| 2 | Mumbai Police | The Punishing Signal |
| 3 | McDonald’s | Eatqual – One Bite Closer to Equality |
| 4 | GULF Oil – Gulf Superfleet Turbo+ | Gulf Surakshabandhan – Suraksha Rakhis |
| 5 | Dove | Dove #StopTheBeautyTest |
| 6 | Vaccinate India – A fight against COVID! | |
| 7 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
| 8 | Johnson and Johnson Stayfree | It’s Just a Period – Bringing Men into Menstruation |
| 9 | Tata Salt | Baapu Reminder |
| 10 | IDFC First Bank | Tree Public 2.0 |
| 11 | Freudenberg Gala | GALA -‘HELP KI HELP KARO’ |
DAY 3: WEDNESDAY, 16TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 03. Best Media Strategy – Consumer Products – Confectionary and food : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad |
| 2 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
| 3 | Cadbury Chocobakes | THE CASE OF MISSING CADBURY |
| 4 | AMUL | How Amul strengthened its position despite a pandemic |
| 5 | Cadbury 5Star | Singles Day |
| 6 | Oreo Play Pledge | Sparking Playful Connections in the New Normal |
| 11.Best Media Innovation : Print – Dailies : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Dove | Dove #StopTheBeautyTest |
| 2 | AMUL | AMUL’s VERTICAL UPSHOT TO DRIVE SCALE AND ROI THROUGH AN OFF-BEAT PRINT SOLUTION |
| 3 | Domex | Domex spreads fragrance on World Toilet Day |
| 4 | Netflix | WRITE YOUR OWN STORY #AapseMatlab |
| 29. Best Media Innovation : Rural Activation : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
| 2 | Punjab Goverment | Say No To Stubble Burning |
| 3 | Gavi and Unilever | Safal Shuruaat |
| 4 | Eno | Eno rural activation |
DAY 3: WEDNESDAY, 16TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 36. Best Integrated Campaign : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Lays | Smile deke dekho |
| 2 | AMUL | How Amul strengthened its position despite a pandemic |
| 3 | Cadbury Chocobakes | THE CASE OF MISSING CADBURY |
| 4 | CenterFruit | CenterFruit –The Boredom Slayer |
| 5 | Boost | Boost Stamina Meter – A new currency in town !!! |
| 6 | Lays | Yeh Heartwork Kehlata hain |
| 7 | ITC eStore | ITC eStore – Aiming for D2C Dominance |
| 8 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
| 46. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | A-PAG | POLLUTION KA KYA PLAN HAI |
| 47. Young EMVIE Of The Year : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury Dairy Milk Chocolate, Celebration & Silk | Rupesh Shah – Queening the Pawn |
| 2 | Cadbury 5star & Cadbury Fuse | Jitin Shirke ke 3 Bandar : Personalized Bolo, Personalized Dekho aur Personalized Suno |
| 3 | Netflix | How I played MatchMaker for Netflix – Now Streaming: Keya Bhatt |
| 4 | Cadbury Dairy Milk, Cadbury Perk, Cadbury Fuse | Puneet Jethwani – From Media Planning to Data Planning |
| 5 | Hindustan Unilever limited | Get On The Frontline |
DAY 4: THURSDAY, 17TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 05. Best Media Strategy – Consumer Durables – Tech Products : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Google Pay | How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India |
| 04. Best Media Strategy – Consumer Products – Others : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
| 2 | Domex | Bringing India Back on Track |
| 3 | Freudenberg Gala | GALA – ‘WHY JUST CLEAN HOME’ |
| 4 | Castrol Activ | Protecting India’s Engine |
| 19. Best Media Innovation : Digital – Mobile / hand held devices : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad |
| 2 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 3 | Google Assistant | World’s first Programmatic Voice-enabled audio ad, for Google Assistant |
| 4 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
| 5 | Dove | Dove #StopTheBeautyTest |
| 6 | Asian Paints Viroprotek | Screen ka Pehredar |
| 7 | Lifebuoy | Delivering hygiene one meal at a time |
| 8 | Domex | The Disinfection Alert System |
| 13.Best Media Innovation : Out of Home : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Mumbai Police | The Punishing Signal |
| 2 | OPPO | India’s Biggest Drone Light Show |
| 3 | VIP Industries Ltd | The Impossible Offer |
DAY 4: THURSDAY, 17TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 49. Best response to COVID 19 : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | TATA Tea Chakra Gold | #OruTeaSollunga – One Tea Please |
| 2 | Pepsi | Practicing the new normal with swag : Salaam Namaste |
| 3 | Domex | Bringing India Back on Track |
| 4 | LinkedIn: IN IT TOGTHER IN TESTING TIMES | |
| 5 | Vaccinate India – A fight against COVID! | |
| 6 | Lifebuoy | Delivering hygiene one meal at a time |
| 7 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
| 8 | Mother Dairy Ghee | Maa Ke Haath Ka Khana |
| 9 | Cadbury Celebrations | Not Just a Cadbury Ad |
| 10 | Freudenberg Gala | GALA -‘HELP KI HELP KARO’ |
| 11 | Coca-Cola | Ummeedon Wali Dhoop |
| 12 | AMUL | How Amul strengthened its position despite a pandemic. |
| 13 | Oreo | #OreoRecipic |
| 14 | EVEREADY | SWITCH ON HOPE, SWITCH OFF FEAR |
| 15 | L’Oréal Professionnel | L’Oréal Professionnel’s India’s First “Share-of-Smiles” Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis |
| 16 | Brooke Bond Red Label | Instilling ‘Togetherness’ from a distance with #FarButTogether |
DAY 5: FRIDAY, 18TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 06. Best Media Strategy – Consumer Durables – Other Products : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | UltraTech Cement | #BaatGharKi |
| 2 | UltraTech Cement | Imagine an Alert mechanism, every time you take a Wrong Step in Life! |
| 3 | Eureka Forbes – Aquaguard | How change in strategic viewpoint changed the game for Aquaguard |
| 16. Best Media Innovation – Audio : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 2 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
| 3 | Muthoot Finance | When Mr. Bachchan took the mic to inspire millions to rise up and not give up |
| 4 | Paytm | “Congratulations! You have won a Jackpot for 10 Lakhs” |
| 5 | Freudenberg Gala | Gala – ‘WHY JUST CLEAN HOME’ |
| 6 | Cadbury Dairy Milk Silk | Hidden Message Mixed Tapes |
| 7 | XUV500 | SOUNDMAP XUV500 (South) |
| 8 | UltraTech Cement | Explaining the Science of Home-Building with a Dash of Wit |
| 33. Best Media Research / Analytics : Best use of Analytics/Data Technology : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Firstcry | Using DARC and not BARC for Firstcry! |
| 2 | Boost | Boost Stamina Meter – A new currency in town !!! |
| 3 | Scorpio | MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO |
| 4 | Measurement of TV via passive tracking for Google | |
DAY 5: FRIDAY, 18TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 28. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | GCMMF (Amul) | #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS |
| 2 | Cadbury Dairy Milk Silk | Silk Firsts |
| 3 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
| 4 | Boost | Boost Stamina Meter – A New Currency in Town !!! |
| 5 | Cornetto Chokissimo | Cornetto – Capturing the ‘Butterflies’ of young love! |
| 6 | Myntra Design Pvt Ltd. | Welcome to the world’s first ever in-app reality show! |
| 7 | Castrol India Limited | Castrol #RideForVote – Non Stop Democracy |
| 8 | Skoda | Skoda – Pursuits |
| 9 | Jacobs Creek | The Jacobs Creek Experience |
| 10 | AXE | AXE got The Right Click |
| 11 | McDowell’s No.1 | Friendship Day |
| 12 | Asian Paints | Where the Heart Is |
| 13 | 5 Brands. 5 Creators. And a whole lot of love and outcomes that moved business with branded content adslove | |
| 14 | Tata Salt | When KBC raised sawaal Desh ki Sehat ka |
| 15 | Closeup | Unlocking love in the lockdown |
| 16 | Skoda | SkodaASMR – Sound of Peace guaranteed! |
| 17 | UltraTech Cement | Baat Ghar Ki – The Wikipedia of home building |
| 18 | Castrol Power1 Ultimate | “TAMING TOUGH TERRAINS DURING TOUGH TIMES” |
| 19 | Too Yumm! | Too Yumm!’ War Room |
| 20 | OYO | Road Tripping with Rocky & Mayur and OYO |
DAY 6: MONDAY, 21ST FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 08. Best Media Strategy – Media : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 2 | Netflix | Netflix hai FREE, Bhool Jaao Naukri! |
| 3 | All you need is love to move business outcomes on Instagram | |
| 21. Best Media Innovation : Digital – Video : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad |
| 2 | Mahindra Rise | When roses became not just a sign of love but a sign of respect |
| 3 | Mercedes Benz | Mercedes Benz | Experiential Excellence |
| 4 | Creators on Instagram helped move business outcomes with branded content ads | |
| 5 | Pepsi | This Pandemic, Pepsi helped the Restaurant workers save their jobs! |
| 6 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
| 7 | Fevicol | Fevicol 60 years |
| 8 | AXE | AXE got The Right Click |
| 31. Best Media Research / Analytics : Best Media Research using proprietary dat : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Boost | Boost Stamina Meter – A new currency in town !!! |
| 2 | Thar | GROWTH GENIE – the power of Futureproof Planning for the All-New Thar |
| 3 | NortonLifeLock | Norton – TV optimisation using Response Attribution Modelling |
| 4 | Google Pay | How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India |
DAY 6: MONDAY, 21ST FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 27. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
| 2 | Vedantu | Vedantu – Kaun Banega Crorepati |
| 3 | McDowell’s No.1 | Friendship Day |
| 4 | Tata Salt | When KBC raised sawaal Desh ki Sehat ka |
| 5 | Castrol Activ | Hang Up Your Keys |
| 6 | Castrol Power1 Ultimate | “TAMING TOUGH TERRAINS DURING TOUGH TIMES” |
| 7 | Vaccinate India – A fight against COVID! | |
| 8 | ITC | Aapda mein 5 star Avasar – How ITC rode the pandemic wave |
| 9 | Castrol India Limited | Castrol #RideForVote – Non Stop Democracy |
| 26. Best Media Innovation : Direct Marketing : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | McDonald’s | Eatqual – One Bite Closer to Equality |
| 2 | The Times of India | The Lost Votes Campaign – Spreading mass awareness and delivering solutions to enable Migrant Workers to Vote Remotely |
| 3 | Horlicks | Communication to Commerce |
| 4 | Visa | Visa Safe click PayTm |
| 5 | Lifebuoy | Delivering hygiene one meal at a time |
| 6 | Vim | Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti |
DAY 7: TUESDAY, 22ND FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 09. Best Digital Strategy : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Netflix | Netflix hai FREE, Bhool Jaao Naukri! |
| 2 | Active Wheel | Wheel Career from Home –Beyond the confines of HER Kitchen |
| 3 | Boost | Boost Stamina Meter – A new currency in town !!! |
| 4 | McDowell’s No.1 | Holi |
| 5 | UltraTech Cement | Virtual Baat Ghar Ki |
| 6 | Lipton Green Tea | Lipton Dmix |
| 7 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 8 | Nokia | #SHOTONNOKIA WINNING THE CONSUMER CONSIDERATION SET IN A PRICE SENSITIVE COMMODOTISED HANDSET CATEGORY |
| 9 | Sunfeast Mom’s Magic | Stay Strong Moms |
| 10 | Airtel Xstream | Skipping the Skip Button |
| 11 | Pepsi | This Pandemic, Pepsi helped the Restaurant workers save their jobs! |
| 14.Best Media Innovation : Ambient Media : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Mumbai Police | The Punishing Signal |
| 2 | Netflix | Bard of Blood – “Mission ke liye Taiyaar ho?” |
| 3 | Netflix | THINGS ARE GETTING STRANGER |
| 4 | Hellmann’s Mayonnaise | The Hellmann’s Express comes to Kolkata |
DAY 7: TUESDAY, 22ND FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 24. Best Media Innovation : Best Use of Influencer Marketing for a brand : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Creators on Instagram help move business outcomes with branded content ads | |
| 2 | Pepsi | Why India celebrated ‘being single’ on Valentine’s Day |
| 3 | Pepsi | When Indian Youth practiced The New Normal With #SWAG |
| 4 | Pepsi | This Pandemic, Pepsi helped the Restaurant workers save their jobs! |
| 5 | Surf excel | Colors of Togetherness |
| 6 | Nokia | #SHOTONNOKIA : HOW WE GOT BOLLYWOOD TO ENDORSE NOKIA 2.3 WITHOUT PAYING A FORTUNE! |
| 7 | Swiggy | Shukriya Kare – Thanking the Delivery Heroes |
| 8 | Tata Salt | When India woke up to the M_ss_ng ‘I’ |
| 9 | GCMMF (Amul) | #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS |
| 10 | Johnnie Walker | Welcome Back |
| 11 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
| 12 | Cadbury Dairy Milk | Drowning Hate with Hearts |
| 13 | McDowell’s No.1 | Holi |
| 14 | Surf Excel | When India Made Time For Playtime |
| 15 | Johnson and Johnson Stayfree | It’s Just a Period – Bringing Men into Menstruation |
DAY 8: WEDNESDAY, 23RD FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 30. Best Media Innovation : Sponsorships : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Asian Paints | #DealersAddColor |
| 2 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
| 3 | Boost | Boost Stamina Meter – A New Currency in Town !!! |
| 4 | Colgate | How Colgate helped India retain its optimism by seeing it adopted across multiple platforms |
| 5 | Vedantu | Vedantu – Kaun Banega Crorepati |
| 6 | AMUL | Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas ! |
| 7 | Tata Salt | When KBC raised sawaal Desh ki Sehat ka |
| 8 | Cornetto Chokissimo | Cornetto – Capturing the ‘Butterflies’ of young love! |
| 34. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Lifebuoy | Lifebuoy Covid campaign- Saving lives > Selling Soaps |
| 2 | Dove | Dove #StopTheBeautyTest |
| 3 | Sebamed | How pH 5.5 helped David beat Goliath |
| 4 | GODREJ EXPERT RICH CREAME HAIR COLOUR | Contest of Aspirations and Emotions |
| 5 | Godrej No.1 | Mrs. Natural Beauty 2019 |
| 38. Best Integrated Campaign – Consumer Durables – Tech Products : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | GOQii | INDIA STEPS CHALLENGE – INDIA HEALTH QUIZ |
| 2 | SonyLIV | SCAM that SHOOK the Nation TWICE! |
| 3 | Unacademy | #LetsCrackIt |
DAY 8: WEDNESDAY, 23RD FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 25. Best Media Innovation : Events / Experiential Marketing : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Mountain Dew | India’s Largest Gaming Championship: Mountain Dew Arena |
| 2 | Castrol Activ | MECHANIC TO SUPER MECHANIC |
| 3 | Lifebuoy | Delivering hygiene one meal at a time |
| 4 | Netflix | THINGS ARE GETTING STRANGER |
| 5 | Vim | Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti |
| 6 | Johnnie Walker | Welcome Back |
| 7 | Hellmann’s Mayonnaise | The Hellmann’s Express comes to Kolkata |
| 8 | Netflix | Bard of Blood – “Mission ke liye Taiyaar ho?” |
| 39. Best Integrated Campaign – Consumer Durables – Other Products : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | UltraTech Cement | #BaatGharKi |
| 2 | UltraTech Cement | Imagine an Alert mechanism, every time you take a Wrong Step in Life! |
| 41. Best Integrated Campaign : Media : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Colgate Visible White | Succeeding as a beauty essential, not just a toothpaste |
| 2 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 3 | Netflix | Netflix hai FREE, Bhool Jaao Naukri! |
| 4 | SonyLIV | SCAM that SHOOK the Nation TWICE! |
| 5 | Netflix | THINGS ARE GETTING STRANGER |
DAY 9: THURSDAY, 24TH FEBRUARY, 2022 :: MORNING SESSION : 10 AM TO 1 PM
| 12.Best Media Innovation : Print – Magazines : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Dove | Dove #StopTheBeautyTest |
| 2 | Asian Paints Royale Health Shield | The Adventures of Royale Health Shield |
| 15.Best Media Innovation : Cinema : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Netflix | MOOD MATCHING WITH MOVIE WATCHING |
| 2 | Shaadi.com | Celebrities Endorses Shaadi.com |
| 20. Best Media Innovation : Digital – Display : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Boost | Boost Stamina Meter – A New Currency in Town !!! |
| 2 | Netflix | Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations |
| 3 | KFC INDIA | Free Fried Chicken Calling : India’s first caller Id ad. Making Ad-lergic audience become Ad-responsive |
| 4 | Netflix | Things are getting stranger… on the YouTube Masthead! |
| 40. Best Integrated Campaign : Services : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Airtel Network – Mobility | Airtel Wins back West Bengal |
| 2 | Pantaloons | Pantaloons launches Holiday in Style |
| 3 | Vi | How to reduce churn by building Brand Salience Brick by Brick |
DAY 9: THURSDAY, 24TH FEBRUARY, 2022 :: AFTERNOON SESSION : 2 PM TO 5 PM
| 17. Best Media Innovation : Digital – Search : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Cadbury 5 Star | Ok Google, Eat a 5 Star |
| 2 | Dream11 | DREAM11 HIJACKING THE CRICKET WORLD CUP HIGHLIGHTS |
| 10. Best Media Innovation : Television : Presentation Duration = 7 minutes | ||
| S.No | Brand | Title |
| 1 | Castrol Activ | MECHANIC TO SUPER MECHANIC |
| 2 | Cadbury Dairy Milk | Making India Generous, One Thank You at a Time |
| 3 | Vedantu | Vedantu – Kaun Banega Crorepati |
| 4 | Vi | How to reduce churn by building Brand Salience Brick by Brick |
| 5 | Netflix | Netflix hai FREE, Bhool Jaao Naukri! |
| 6 | UltraTech Cement | Chance Na Lo – Ek Chetauni! |
| 7 | Eureka Forbes – Aquaguard | Because every drop of water counts! |
| 32. Best Media Research / Analytics : Best Media Research using existing data : Presentation Duration = 10 minutes | ||
| S.No | Brand | Title |
| 1 | Policybazaar.com | Performance marketing comes to Television |
| 2 | Scorpio | MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO |
| 3 | Boost | Boost Stamina Meter – A new currency in town !!! |
| 4 | CINTHOL LIME | Ad Copy Wear out Study |
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Recent News
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017
The Ad Club’s Media Review presented by Colors
October 5, 2016
Ad Club presents EMVIES 2016 case studies
August 19, 2016
SMACK THAT PACK CHALLENGE
May 3, 2016
The Advertising Club presents the “Twitter Townhall”
February 2, 2016
COLORS presents The Advertising Club’s “Effie India Awards 2015”
January 28, 2016
About AdClub
The Ad Club has become a catalyst in developing the industry. It is a dynamic platform for professionals and students from different fields to gain from each other’s expertise. It provides an opportunity to interact with the best known professionals from the Advertising, Marketing, Media, Research and Communication fraternity.