EMVIE 2022 – Results

01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Hindustan Unilever Bella Ciao – The reach heist Hindustan Unilever Limited SILVER
2 Mindshare Lifebuoy Lifebuoy Covid campaign- Saving lives > Selling Soaps Hindustan Unilever Limited SILVER
3 Wavemaker L’Oréal Professionnel L’Oréal Professionnel’s India’s First ‘Share-of-Smiles’ Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis L’Oreal India Pvt. Ltd. SILVER
02. Best Media Strategy – Consumer Products – Beverages and drinks
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM AMUL – Gujarat Co-operative Milk Marketing Federation Ltd. How Amul strengthened its position despite a pandemic Gujarat Co-operative Milk Marketing Federation Ltd. GOLD
03. Best Media Strategy – Consumer Products – Confectionary and food
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods Pvt. Ltd. BRONZE
3 Lodestar UM AMUL How Amul strengthened its position despite a pandemic GCMMF – Gujarat Co-operative Milk Marketing Federation Ltd. BRONZE
04. Best Media Strategy – Consumer Products – Others
SNO Company Brand Title Client Company Name  
1 Mindshare Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen Hindustan Unilever Limited SILVER
05. Best Media Strategy – Consumer Durables – Tech Products
NO METAL AWARDED
06. Best Media Strategy – Consumer Durables – Other Products
NO METAL AWARDED
07. Best Media Strategy – Services
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Policybazaar.com Performance marketing comes to Television Policybazar Insurance Brokers Private Ltd. SILVER
08. Best Media Strategy – Media
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix India SILVER
2 Wavemaker Netflix Netflix hai FREE, Bhool Jaao Naukri! Netflix India SILVER
09. Best Digital Strategy
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Netflix Netflix hai FREE, Bhool Jaao Naukri! Netflix India SILVER
2 Mindshare Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen Hindustan Unilever Limited SILVER
3 Mindshare UltraTech Cement Virtual Baat Ghar Ki UltraTech Cement Ltd. SILVER
4 Wavemaker Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix India SILVER
10. Best Media Innovation : Television
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Vi How to reduce churn by building Brand Salience Brick by Brick Vodafone Idea Ltd. BRONZE
11.Best Media Innovation : Print – Dailies
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Dove Dove #StopTheBeautyTest Hindustan Unilever Limited SILVER
2 Lodestar UM AMUL AMUL’s VERTICAL UPSHOT TO DRIVE SCALE AND ROI THROUGH AN OFF-BEAT PRINT SOLUTION GCMMF – Gujarat Co-operative Milk Marketing Federation Ltd. BRONZE
12. Best Media Innovation : Print – Magazines
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Dove Dove #StopTheBeautyTest Hindustan Unilever Limited GOLD
13.Best Media Innovation : Out of Home
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM Mumbai Police The Punishing Signal Mumbai Police SILVER
2 Madison Media OPPO India’s Biggest Drone Light Show OPPO BRONZE
14.Best Media Innovation : Ambient Media
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM Mumbai Police The Punishing Signal Mumbai Police GOLD
2 Mindshare Hellmann’s Mayonnaise The Hellmann’s Express comes to Kolkata Hindustan Unilever Limited BRONZE
15. Best Media Innovation : Cinema
NO METAL AWARDED
16. Best Media Innovation – Audio
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury 5 Star Ok Google, Eat a 5 Star Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix India SILVER
3 Wavemaker Cadbury Dairy Milk Silk Hidden Message Mixed Tapes Mondelez India Foods Pvt. Ltd. BRONZE
4 Lodestar UM XUV500 SOUNDMAP XUV500 (South) Mahindra & Mahindra Limited BRONZE
17. Best Media Innovation : Digital – Search
SNO Company Brand Title Client Company Name G/S/B
1 Blink Digital India Pvt. Ltd. Dream11 DREAM11 HIJACKING THE CRICKET WORLD CUP HIGHLIGHTS Dream11 Fantasy Private Limited BRONZE
18. Best Media Innovation : Digital – Social Media
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Dairy Milk Drowning Hate with Hearts Mondelez India Foods Pvt. Ltd. GOLD
2 Lodestar UM GCMMF (Amul) #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS Gujarat Co-operative Milk Marketing Federation Ltd. GOLD
3 Wavemaker Netflix Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War” Netflix India SILVER
4 Mindshare Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs! PepsiCo India Holdings Pvt. Ltd. BRONZE
19. Best Media Innovation : Digital – Mobile / hand held devices
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix India SILVER
3 Wavemaker Cadbury 5 Star Ok Google, Eat a 5 Star Mondelez India Foods Pvt. Ltd. SILVER
20. Best Media Innovation : Digital – Display
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Boost Boost Stamina Meter – A New Currency in Town !!! Hindustan Unilever Limited GOLD
2 Blink Digital India Pvt. Ltd. KFC INDIA Free Fried Chicken Calling : India’s first caller Id ad. Making Ad-lergic audience become Ad-responsive KFC INDIA MARKETING PRIVATE LIMITED SILVER
3 Wavemaker Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix India BRONZE
21. Best Media Innovation : Digital – Video
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods Pvt. Ltd. BRONZE
3 Mindshare AXE AXE got The Right Click Hindustan Unilever Limited BRONZE
22. Best Media Innovation : Digital – Multiple Platform
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Dove Dove #StopTheBeautyTest Hindustan Unilever Limited GOLD
2 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods Pvt. Ltd. SILVER
3 Wavemaker Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations Netflix India SILVER
4 Mindshare Boost Boost Stamina Meter – A New Currency in Town !!! Hindustan Unilever Limited BRONZE
23. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods Pvt. Ltd. GOLD
2 Mindshare Boost Boost Stamina Meter – A new currency in town !!! Hindustan Unilever Limited BRONZE
24. Best Media Innovation : Best Use of Influencer Marketing for a brand
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM GCMMF (Amul) #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS Gujarat Co-operative Milk Marketing Federation Ltd. GOLD
2 Mindshare Pepsi Why India celebrated ‘being single’ on Valentine’s Day PepsiCo India Holdings Pvt. Ltd. SILVER
3 Mindshare Surf Excel Colors of Togetherness Hindustan Unilever Limited SILVER
4 Wavemaker Nokia #SHOTONNOKIA : HOW WE GOT BOLLYWOOD TO ENDORSE NOKIA 2.3 WITHOUT PAYING A FORTUNE! HMD Mobile India Private Ltd. SILVER
5 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods Pvt. Ltd. SILVER
6 Wavemaker Cadbury Dairy Milk Drowning Hate with Hearts Mondelez India Foods Pvt. Ltd. BRONZE
7 Mindshare Surf Excel When India Made Time For Playtime Hindustan Unilever Limited BRONZE
8 DDB MUDRA GROUP Johnson and Johnson Stayfree It’s Just a Period – Bringing Men into Menstruation Johnson and Johnson India Pvt. Ltd. BRONZE
25. Best Media Innovation : Events / Experiential Marketing
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Lifebuoy Delivering hygiene one meal at a time Hindustan Unilever Limited GOLD
2 Mindshare Castrol Activ MECHANIC TO SUPER MECHANIC CASTROL INDIA LIMITED BRONZE
3 Mindshare Hellmann’s Mayonnaise The Hellmann’s Express comes to Kolkata Hindustan Unilever Limited BRONZE
26. Best Media Innovation : Direct Marketing
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Lifebuoy Delivering hygiene one meal at a time Hindustan Unilever Limited GOLD
2 Mindshare Vim Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti Hindustan Unilever Limited SILVER
3 DDB MUDRA GROUP McDonald’s Eatqual – One Bite Closer to Equality Hardcastle Restaurants Private Limited SILVER
4 Mindshare Horlicks Communication to Commerce Hindustan Unilever Limited BRONZE
27. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship
SNO Company Brand Title Client Company Name G/S/B
1 Madison Media Tata Salt When KBC raised sawaal Desh ki Sehat ka Tata Consumers Pvt. Ltd. SILVER
2 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods Pvt. Ltd. BRONZE
3 Essence India Vedantu Vedantu – Kaun Banega Crorepati Vedantu BRONZE
28. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM GCMMF (Amul) #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS Gujarat Co-operative Milk Marketing Federation Ltd. GOLD
2 Mindshare Boost Boost Stamina Meter – A New Currency in Town !!! Hindustan Unilever Limited GOLD
3 Mindshare AXE AXE got The Right Click Hindustan Unilever Limited GOLD
4 Madison Media Asian Paints Where the Heart Is Asian Paints SILVER
5 Mindshare UltraTech Cement Baat Ghar Ki – The Wikipedia of home building UltraTech Cement Ltd. SILVER
6 Wavemaker Cadbury Dairy Milk Silk Silk Firsts Mondelez India Foods Pvt. Ltd. BRONZE
7 Mindshare Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen Hindustan Unilever Limited BRONZE
8 Wavemaker Myntra Design Pvt. Ltd. Welcome to the world’s first ever in-app reality show! Myntra Design Pvt. Ltd. BRONZE
9 Initiative Media (India) Private Ltd. Too Yumm! Too Yumm!’ War Room Guiltfree Industries Ltd. BRONZE
29. Best Media Innovation : Rural Activation
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen Hindustan Unilever Limited SILVER
30. Best Media Innovation : Sponsorships
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Boost Boost Stamina Meter – A New Currency in Town !!! Hindustan Unilever Limited GOLD
2 Lodestar UM AMUL Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas ! GCMMF – Gujarat Co-operative Milk Marketing Federation Ltd. GOLD
3 Essence India Vedantu Vedantu – Kaun Banega Crorepati Vedantu SILVER
31. Best Media Research / Analytics : Best Media Research using proprietary data
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Boost Boost Stamina Meter – A new currency in town !!! Hindustan Unilever Limited SILVER
2 Havas Media India Pvt. Ltd. NortonLifeLock Norton – TV optimisation using Response Attribution Modelling Norton BRONZE
32. Best Media Research / Analytics : Best Media Research using existing data
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Policybazaar.com Performance marketing comes to Television Policybazar Insurance Brokers Private Ltd. SILVER
2 Lodestar UM Scorpio MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO Mahindra & Mahindra Limited SILVER
33. Best Media Research / Analytics : Best use of Analytics/Data Technology
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Firstcry Using DARC and not BARC for Firstcry! Brainbees Solutions Private Limited SILVER
2 Mindshare Boost Boost Stamina Meter – A new currency in town !!! Hindustan Unilever Limited SILVER
34. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene
SNO Company Brand Title Client Company Name G/S/B
1 m/SIX Sebamed How pH 5.5 helped David beat Goliath USV Pvt. Ltd. SILVER
2 Mindshare Dove Dove #StopTheBeautyTest Hindustan Unilever Limited BRONZE
35. Best Integrated Campaign : Consumer Products – Beverages and drinks
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM Coca Cola ICC Promo Coca Cola BRONZE
36. Best Integrated Campaign : Consumer Products – Confectionary and food
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Lays Smile deke dekho PepsiCo India Holdings Pvt. Ltd. SILVER
2 Lodestar UM AMUL How Amul strengthened its position despite a pandemic Gujarat Co-operative Milk Marketing Federation Ltd. SILVER
3 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods Pvt. Ltd. SILVER
37. Best Integrated Campaign : Consumer Products – Others
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Castrol Activ MECHANIC TO SUPER MECHANIC CASTROL INDIA LIMITED GOLD
2 Mindshare Domex Bringing India Back on Track Hindustan Unilever Limited BRONZE
38. Best Integrated Campaign – Consumer Durables – Tech Products
SNO Company Brand Title Client Company Name G/S/B
1 Mediant Communications Pvt. Ltd. GOQii INDIA STEPS CHALLENGE – INDIA HEALTH QUIZ GOQii TECHNOLOGIES PVT. LTD. BRONZE
39. Best Integrated Campaign – Consumer Durables – Other Products
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare UltraTech Cement #BaatGharKi UltraTech Cement Ltd. SILVER
40. Best Integrated Campaign : Services
NO METAL AWARDED
41. Best Integrated Campaign : Media
SNO Company Brand Title Client Company Name G/S/B
1 m/SIX SonyLIV SCAM that SHOOK the Nation TWICE! Sony Pictures Networks India SILVER
2 Wavemaker Netflix THINGS ARE GETTING STRANGER Netflix India SILVER
3 Wavemaker Netflix Netflix hai FREE, Bhool Jaao Naukri! Netflix India BRONZE
42. Best Ongoing Media Campaign
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Firstcry Using DARC and not BARC for Firstcry! Brainbees Solutions Private Limited SILVER
2 Madison Media Tata Salt When India woke up to the M_ss_ng ‘I’ Tata Consumers Pvt Ltd. BRONZE
43. EMVIE for Good
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad Mondelez India Foods Pvt. Ltd. GOLD
2 Lodestar UM Mumbai Police The Punishing Signal Mumbai Police SILVER
3 Mindshare Dove Dove #StopTheBeautyTest Hindustan Unilever Limited SILVER
4 DDB MUDRA GROUP McDonald’s Eatqual – One Bite Closer to Equality Hardcastle Restaurants Private Limited BRONZE
5 DDB MUDRA GROUP Johnson and Johnson Stayfree It’s Just a Period – Bringing Men into Menstruation Johnson and Johnson India Pvt. Ltd. BRONZE
49. Best Response to COVID 19
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Domex Bringing India Back on Track Hindustan Unilever Limited SILVER
2 Wavemaker Cadbury Dairy Milk Making India Generous, One Thank You at a Time Mondelez India Foods Pvt. Ltd. SILVER
3 Lodestar UM AMUL How Amul strengthened its position despite a pandemic. GCMMF – Gujarat Co-operative Milk Marketing Federation Ltd. SILVER
4 Mindshare Pepsi Practicing the new normal with swag : Salaam Namaste PepsiCo India Holdings Pvt. Ltd. BRONZE
5 Mindshare Lifebuoy Delivering hygiene one meal at a time Hindustan Unilever Limited BRONZE
6 Wavemaker L’Oréal Professionnel L’Oréal Professionnel’s India’s First “Share-of-Smiles” Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis L’Oreal India Pvt. Ltd. BRONZE

GRAND EMVIE :

Wavemaker & Mondelez India Foods Pvt. Ltd.
Cadbury Celebrations – Not Just a Cadbury Ad
{Best Response to COVID 19 }

BEST MEDIA CLIENT OF THE YEAR :

Hindustan Unilever Limited

BEST MEDIA AGENCY OF THE YEAR :

Wavemaker

 

The following categories will not feature in computation of Best Media Agency of the Year and Best Media Client of the Year Award.

44. Best Implementation Team Of The Year
NO. CATEGORY AGENCY NAME BRAND NAME / CAPTION TITLE CLIENT NAME G/S/B
1 Best Media Innovation : Digital – Mobile / hand held devices Wavemaker Cadbury Celebrations – Not Just a Cadbury Ad Mondelez India Foods Pvt. Ltd. GOLD
45. Best Media Buying Team Of The Year
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Hindustan Unilever Limited Making small decisions with our head and big decisions with our heart Hindustan Unilever Limited GOLD
2 Mindshare UltraTech Cement 3 Stars, Michelin just called us – #BuyingTeamUltraTech UltraTech Cement Ltd. SILVER
3 Wavemaker L’Oreal Paris The Deal Clincher L’Oreal India Pvt. Ltd. BRONZE
4 Wavemaker Colgate The Sweat behind the Smile Colgate Palmolive India Ltd. BRONZE
46. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing
NO METAL AWARDED
47. Young EMVIE Of The Year
SNO Name of the Person & Company Brand Title Client Company Name G/S/B
1 Rupesh Shah, Wavemaker Cadbury Dairy Milk Chocolate, Celebration & Silk Queening the Pawn Mondelez India Foods Pvt. Ltd. GOLD
2 Keya Bhatt, Wavemaker Netflix How I played MatchMaker for Netflix – Now Streaming Netflix India SILVER
3 Puneet Jethwani, Wavemaker Cadbury Dairy Milk, Cadbury Perk, Cadbury Fuse From Media Planning to Data Planning Mondelez India Foods Pvt. Ltd. BRONZE
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 14TH FEBRUARY, 2022 – MORNING SESSION
07. Best Media Strategy – Services
1WavemakerPolicybazaar.comPerformance marketing comes to Television
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 14TH FEBRUARY, 2022 – AFTERNOON SESSION
01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene
1MindshareLifebuoy Lifebuoy Covid campaign- Saving lives > Selling Soaps
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 15TH FEBRUARY, 2022 – MORNING SESSION
02. Best Media Strategy – Consumer Products – Beverages and drinks
1Lodestar UMAMUL -Gujarat Co-operative Milk Marketing Federation Ltd.How Amul strengthened its position despite a pandemic
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 15TH FEBRUARY, 2022 – AFTERNOON SESSION (JOINTLY AWARDED)
42. Best Ongoing Media Campaign
1WavemakerFirstcryUsing DARC and not BARC for Firstcry!
43. EMVIE for Good
1Lodestar UMMumbai PoliceThe Punishing Signal
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 16TH FEBRUARY, 2022 – MORNING SESSION
03. Best Media Strategy – Consumer Products – Confectionary and food
1WavemakerCadbury CelebrationsNot Just a Cadbury Ad
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 16TH FEBRUARY, 2022 – AFTERNOON SESSION
36. Best Integrated Campaign : Consumer Products – Confectionary and food
1WavemakerCadbury Dairy MilkMaking India Generous, One Thank You at a Time
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 17TH FEBRUARY, 2022 – MORNING SESSION
05. Best Media Strategy – Consumer Durables – Tech Products
1Essence IndiaGoogle PayHow Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 17TH FEBRUARY, 2022 – AFTERNOON SESSION
49. Best response to COVID 19
1Essence IndiaGoogleVaccinate India – A fight against COVID!
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 18TH FEBRUARY, 2022 – MORNING SESSION
16. Best Media Innovation – Audio
1Wavemaker Cadbury 5 StarOk Google, Eat a 5 Star
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 18TH FEBRUARY, 2022 – AFTERNOON SESSION
28. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social
1MindshareUltraTech CementBaat Ghar Ki – The Wikipedia of home building
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 21ST FEBRUARY, 2022 – MORNING SESSION
21. Best Media Innovation : Digital – Video
1Wavemaker Cadbury CelebrationsNot Just a Cadbury Ad
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 21ST FEBRUARY, 2022 – AFTERNOON SESSION
26. Best Media Innovation : Direct Marketing
1DDB MUDRA GROUPMcDonald’sEatqual – One Bite Closer to Equality
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 22ND FEBRUARY, 2022 – MORNING SESSION (JOINTLY AWARDED)
09. Best Digital Strategy
1WavemakerNetflix Netflix hai FREE, Bhool Jaao Naukri!
09. Best Digital Strategy
1WavemakerNetflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 22ND FEBRUARY, 2022 – AFTERNOON SESSION
24. Best Media Innovation : Best Use of Influencer Marketing for a brand
1Wavemaker Cadbury Dairy MilkDrowning Hate with Hearts
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD FEBRUARY, 2022 – MORNING SESSION
No Award
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD FEBRUARY, 2022 – AFTERNOON SESSION
25. Best Media Innovation : Events / Experiential Marketing
1MindshareHellmann’s MayonnaiseThe Hellmann’s Express comes to Kolkata
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH FEBRUARY, 2022 – MORNING SESSION
20. Best Media Innovation : Digital – Display
1MindshareBoost Boost Stamina Meter – A New Currency in Town !!!
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH FEBRUARY, 2022 – AFTERNOON SESSION
17. Best Media Innovation : Digital – Search
1Wavemaker Cadbury 5 StarOk Google, Eat a 5 Star

BEST MEDIA PARTNER OF THE YEAR TELEVISION

Zee Network

 

BEST MEDIA PARTNER OF THE YEAR

RINT – WWM

 

BEST MEDIA PARTNER OF THE YEAR

CINEMA – NO AWARD

 

BEST MEDIA PARTNER OF THE YEAR

RADIO – Radio Mirchi

 

BEST MEDIA PARTNER OF THE YEAR

DIGITAL – Delta X- Tech & Disney+ Hotstar

 

BEST MEDIA PARTNER OF THE YEAR

OUT OF HOME / AMBIENT MEDIA – ABP Group, AxisMyIndia & NASEOH (National Society for Equal Opportunities for the Handicapped)

 

“Recognition for Best Work on Inclusion Presented by Google”


DDB MUDRA GROUP & Hardcastle Restaurants Private Limited

for McDonald’s – Eatqual – One Bite Closer to Equality

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