DAY 1 : MONDAY, 23 SEPTEMBER, 2019 (39 CASES)
30. Best Media Research / Analytics : Best Media Research using proprietary data : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Lifebuoy | The Predictive “Bell-Weather” in an “Intent” Driven World |
2 | Aashirvad Atta | TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING |
3 | Hindustan Unilever Limited | Hitting the bulls-eye with Javelin |
4 | Brooke Bond and Vaseline | The Darwinian Theory of Maximising Portfolio Sales with Media |
35. Best Integrated Campaign : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Too Yumm Multigrain Chips | Virat proves to the Nation that Chips can be Healthy too |
2 | Too Yumm | Too Yumm says – “Oil is good for Diyas and not for snacks! |
28. Best Media Innovation : Rural Activation : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Vodafone | Vodafone creating “WHEELS OF CHANGE” in rural Kerala |
2 | Dettol | India’s First Hygiene Parliament |
3 | Colgate Swarna Ved Shakti | MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS |
4 | Harpic | Making India Toilet Proud |
5 | Brooke Bond Red Label | Apno ko Apnao |
01. Best Media Strategy : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Dettol | The Handwashing Tales |
2 | Lifebuoy | The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid |
3 | Savlon | Savlon turned mass media into Braille |
4 | MAYBELLINE – FITME | MAYBELLINE – FIND YOUR FIT |
26. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Castrol CRB | Truck Aasana |
2 | Google Home | OK Google! Lets have some Koffee! |
3 | Castrol India | Super Mechanic Contest |
4 | Ola Cabs | Heroes of Ola |
5 | BYJU’s App (Think & Learn Pvt. Ltd.) | BYJU’s 1 Home demonstration that reached 23 million households |
6 | McDowell’s No1 Soda | McDowell’s No1 Soda : No1 Yaari Jam |
7 | Google Home | OK Google, let’s talk cricket |
8 | Pantaloons | The Style Stage of Swaggers |
9 | Lux | Male influencers for female brands? Yes we did it for #HeForShe |
10 | Google Duo | Missing your loved ones- #bethere (Duo – India Idol) |
11 | Brooke Bond Red Label | Bringing Two Rival Nations Together Over a Different ‘Cup’ |
12 | Pepsi | Har Ghoonth Main Swag Hai |
37. Best Integrated Campaign : Consumer Durables : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Amazon Echo | How Amazon Echo connected with consumers & Built relevance in their lives |
2 | Volvo Cars | Breath Free |
3 | Asian Paints Ultima Protek | Abhi toh aur chalega |
19. Best Media Innovation : Digital – Display : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Vodafone | Read Less, Listen More! |
2 | Idea Cellular | Idea 4G- Power of Live Video |
3 | Netflix | Narcos Mexico delivers the happiest drug combination straight to your home. |
4 | Snapdeal | Kids Not For Sale |
5 | Netflix | Kabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan Hai |
6 | Google Search App | Making Google your friendly, ‘neighbourhood’ search through ‘Local’ |
7 | Tata salt | The Day Without an I |
8 | Vodafone | Are You a Fan or a Fanatic? |
9 | Asian Paints Royale Atmos | Clean The Air |
DAY 2 : TUESDAY, 24TH SEPTEMBER, 2019 (42 CASES)
31. Best Media Research / Analytics : Best Media Research using existing data : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | ESP Properties India | Box Office Conversion Model |
2 | Wavemaker India | Attribution_Systems that think rationally and dynamically |
3 | Tata Ace Gold | FIFA Moment Marketing |
27. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Mutual Funds Sahi Hai | Education with entertainment – Yeh Meri Family |
2 | Women’s Horlicks | Stories of Strength |
3 | Netflix | “A story that shook the nation” |
4 | Kurkure | Kurkure Contains Plastic? |
5 | SKODA Auto | Pursuits by SKODA |
6 | Brooke Bond Red Label | India’s first Isspeshal band |
7 | Mercedes-Benz | Rushes – #LiveTheRushes |
8 | NICOTEX NICOTINE GUM | #EKCIGARETTEKAM – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time |
9 | Dabur Red Toothpaste | Dant Snan |
02. Best Media Strategy : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Brooke Bond Red Label | Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time |
2 | Kingfisher | Make your own Beer – Anytime, Anywhere! |
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Vodafone | Vodafone helps reunite lost children with their parents using technology |
2 | Horlicks | Engagement in a Media Dark Market, 81% Delivered! |
3 | Colors | When Colors Won Its Fans Back During IPL 2019 |
4 | Star Sport | Sportx – The Sports Experience Zone |
5 | Asian Paints Royale Atmos | Clean The Air |
6 | Kanan Devan Duet | When Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device! |
7 | Shoppers Stop | How Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR |
8 | Sensodyne | Hello Sensodyne |
9 | Ceat | Use of Blockchain Technology To Reduce Ad Fraud. |
10 | Otrivin | Otrivin – Cold and Flu Predictor |
11 | NMIMS | How ‘Occu-Search’ – an intelligent algorithm helped maximize occupancy for NMIMS |
12 | Kingfisher Radler | Blow Maadi! (Please Blow!) |
10. Best Media Innovation : Print – Dailies : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Savlon | When India woke up to Braille Newspaper! |
2 | Tata Salt | Missing “I” |
3 | Myntra | OUTSMARTing the jacket with India’s first ‘editorial’ Advertisement |
39. Best Integrated Campaign : Media : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Netflix | Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration! |
2 | Netflix | THE BLOODY MEDIA TAKEOVER! |
21. Best Media Innovation : Digital – Multiple Platform : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Vodafone | Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
2 | Brooke Bond Red Label | India’s first Isspeshal Band |
3 | Tata salt | The Missing I |
4 | Brooke Bond Red Label | Bringing Two Rival Nations Together Over a Different ‘Cup’ |
5 | Vodafone | How Vodafone became the Buzziest brand during IPL |
6 | MTV India | When India Dared To Stare |
7 | Cadbury Dairy Milk Silk | Making more than 1 million “hearts pop out” on Valentine’s day |
8 | MTV India | Gotcha! |
9 | Brooke Bond Red Label | Apno ko Apnao |
10 | Mercedes AMG | Racing Against the Mercedes-AMGE63S4Matic+ |
11 | Hindustan unilever limited | Every Homemaker’s ally – Cleanipedia |
DAY 3 : WEDNESDAY, 25TH SEPTEMBER, 2019 : MORNING SESSION (23 CASES)
34. Best Integrated Campaign : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Brooke Bond Red Label | How we aided the Homemaker to become the Changemaker |
2 | Brooke Bond Red Label | Bringing Two Rival Nations Together Over a Different ‘Cup’ |
3 | Brooke Bond Red Label | Apno ko Apnao |
03. Best Media Strategy : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Tata Salt | The Missing I |
2 | Too Yumm | Too Yumm says – “Oil is good for Diyas and not for snacks! |
3 | Cadbury Dairy Milk Silk | Making more than 1 million “hearts pop out” on Valentine’s Day |
4 | Too Yumm Multigrain Chips | Virat proves to the Nation that Chips can be Healthy too |
5 | TIC TAC | SHARE THE CHEER |
12. Best Media Innovation : Out of Home : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Future Retail Ltd. | World’s First Glam Tram |
2 | Cadbury Bournvita | #LookBeyondMarks |
3 | Jeep | Jeep- Creating India’s largest Installation-Asia Book Of Records Totle |
4 | Nestle India | Bus Shelters that talk Coffee |
40. Best Ongoing Media Campaign : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Lifebuoy | The Adaptive Data Lighthouse : Scaling up the Infection Alert System in Rural India |
2 | Dettol & Harpic | Mission : Clean India |
3 | Eureka Forbes Ltd. | We kept India drink healthy water – Pincode by Pincode! |
4 | Brooke Bond Red Label | The 6 Pack Band |
5 | Ariel | Now Its time Sons- Share the Load |
13. Best Media Innovation : Ambient Media : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Axe | Mard Ban Yaar |
2 | Vodafone | How Vodafone creates “WHEELS OF CHANGE” in rural Kerala |
3 | Dabur Red Toothpaste | Dant Snan |
4 | Vodafone | How Vodafone stores became a digital maidaan during Uttarayan |
5 | Asian Paints | Cinema Express |
6 | Vodafone | Vodafone helps reunite lost children with their parents using technology |
DAY 3 : WEDNESDAY, 25TH SEPTEMBER, 2019 : AFTERNOON SESSION (37 CASES)
24. Best Media Innovation : Events / Experiential Marketing : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Hamam | Safety Starts at School Hamam#GoSafeOutside |
2 | Dabur Red Toothpaste | Dant Snan |
3 | Axe | Mard Ban Yaar |
4 | Savlon | Happy Hands Journey |
5 | Lifebuoy | The Electronic Voting Machine Wins India’s Vote for Health |
6 | Shoppers Stop | How Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR |
7 | Dettol | Swachhta Ka Maha Kumbh |
8 | McDonald’s | Make Your Choice |
9 | Himalaya Companion Care | Purrfect IPL |
10 | Dettol | India’s First Hygiene Parliament |
11 | Pantaloons | A vogue Experience for a common man |
12 | Godrej Nest | Kuch Apna Sa |
13 | Whisper | Whisper#WingsToFly |
14 | Tata Salt | Warm Salt Water Soaks |
20. Best Media Innovation : Digital – Video : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Amazon India | Echo Youtube Preroll |
2 | Brooke Bond Red Label | India’s first Isspeshal Band |
3 | Cadbury Dairy Milk Silk | Making more than 1 million “hearts pop out” on Valentine’s Day |
4 | Quaker | Kitchen Khanna Konversations with Quaker |
5 | Cadbury Perk | Cadbury Perk made 81 million Indian youth, re-imagine elections. |
6 | Brooke Bond Red Label | Bringing Two Rival Nations Together Over a Different ‘Cup’ |
7 | Google Home | OK Google, let’s talk cricket |
8 | Junior Horlicks | Chitti’s Brain Bulb |
41. EMVIE for Good : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Savlon | Savlon turned mass media into Braille |
2 | SBI Life Insurance | Thanks A Dot |
3 | Democratising internet through India’s lifeline | |
4 | Adidas India | Real Kashmir |
5 | Axis Bank | A Million Thanks |
6 | Vodafone | How Vodafone creates “WHEELS OF CHANGE” in rural Kerala |
7 | McDonald’s | Make Your Choice |
8 | Dettol & Harpic | Mission : Clean India |
9 | Brooke Bond Red Label | Apno Ko Apnao |
10 | Harpic | Making India Toilet Proud |
16. Best Media Innovation : Digital – Search : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Racold | Mind Your Language |
2 | ZEE Entertainment Enterprise limited (ZEE5) | How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? |
3 | Vodafone | Decoding the generic search behavior of female audience to create awareness and increase adoption of Sakhi |
4 | Kurkure | Kurkure Contains Plastic? |
5 | Garnier Micellar Water | One swipe to a new regime |
DAY 4 : THURSDAY, 26TH SEPTEMBER, 2019 : MORNING SESSION (28 CASES)
04. Best Media Strategy : Consumer Products – Others : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Rin | The campaign that saved 5000 Mn Litres of Water !! |
2 | Ariel | Now Its time Sons Share the load |
3 | Otrivin | Otrivin – Cold and Flu Predictor |
09. Best Media Innovation : Television : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Airtel | Fastest ‘two for Tango’ |
2 | Brooke Bond Red Label | Bringing Two Rival Nations Together Over a Different ‘Cup’ |
3 | Savlon | A news anchor without a teleprompter |
4 | Rin | How We Applied The Principles Of Influencer Marketing On TV Planning |
5 | Asian Paints Corporate | #PeopleAddColor |
6 | Star Sports | Pause & Play |
7 | Google Home | OK Google! Lets have some Koffee! |
8 | Netflix | PAPA KEHTE HAI…CHOOSE WHO YOU BECOME |
9 | McDowell’s No1 Soda | LET US SING YOU A MELODY ON FRIENDSHIP & MUSIC |
18. Best Media Innovation : Digital – Mobile / hand held devices : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Sensodyne | Hello Sensodyne |
2 | Netflix | Narcos Mexico delivers the happiest drug combination straight to your home. |
3 | Horlicks | Engagement in a media dark market, 81% Delivered! |
4 | Netflix | “A story that shook the nation” |
5 | Kingfisher Radler | Blow Maadi! (Please blow!) |
6 | MTV India | When India Dared To Stare |
7 | Good Knight Activ+ | Chota Bheem helps in habit building |
8 | Netflix | India swiped right with #LittleThings |
9 | Royal Enfield | Guess The Price Game with Google Assistant |
10 | Vodafone | FANtastic Breaks – Hacking TV ad breaks to ambush Jio!!! |
11 | Idea Cellular | Idea 4G- Power of Live Video |
38. Best Integrated Campaign : Services : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Vodafone | How Vodafone became the Buzziest brand during IPL (USoF) |
2 | Adidas India | Real Kashmir |
3 | Vodafone | Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
4 | SBI Life Insurance | Thanks A Dot |
5 | Empowering 50MN+ professionals to chase their dream |
DAY 4 : THURSDAY, 26TH SEPTEMBER, 2019 : AFTERNOON SESSION (38 CASES)
08. Best Digital Strategy : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Sensodyne | Hello Sensodyne |
2 | Godrej Nest | Kuch Apna Sa |
3 | Brooke Bond Red Label | Brooke Bond Red Label : Making India little more Inclusive, One Cup at a Time |
4 | Sennheiser Electronics Pvt. Ltd. | Sennheiser #DaretoDisconnect |
5 | Kingfisher | With Great pranks comes great responsibility |
6 | Red Bull | How Red Bull helped India improve their work-life balance! |
7 | Hindustan Unilever Limited | Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens |
8 | Vodafone | Apna raasta khud chuno- befikr with India’s first mobile safety service for women |
9 | Royal Challenge Sports Drink | Only Men Can play Cricket ? |
10 | Google Photo | When you save a photo, you save a story |
11 | Vodafone | Sponsored Unofficially, Buzziest Officially! |
12 | Johnnie Walker | Keep Walking India |
13 | Dell India Pvt. Ltd. | Dell Start-up Challenge |
14 | Otrivin | Otrivin – Cold and Flu Predictor |
36. Best Integrated Campaign : Consumer Products – Others : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Dettol Siti Shield | Shield Your Lungs |
2 | Ariel | Now Its time Sons- Share the Load |
3 | Castrol – Castrol CRB | Truck Aasana |
29. Best Media Innovation : Sponsorships : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Brooke Bond Red Label | Sponsorship with Purpose –-The New Form of Sponsorship |
2 | Dettol | Mission : Clean India |
3 | Axe | Mard Ban yaar |
4 | HImalaya Companion Care | Purrfect IPL |
5 | Google Home | OK Google! Lets have some Koffee! |
6 | NEXA | CELEBRATING NEXA’S LIFESTYLE WITH IIFA |
7 | Dabur | DABUR PARIVAAR TIME |
8 | Asian Paints Corporate | #PeopleAddColor |
9 | Cadbury 5 Star | Getting “Lost” gained a new dimension! |
10 | Britannia Milk Bikis | How we leveraged “Celebrity Super Moms” to help grow penetration & daily consumption |
11 | Nippon paint | The Bigg Boss of Paint |
12 | Airtel | Fastest “two for Tango” |
13 | Dominos | No Party Without Dominos |
14 | Swiggy | Swiggy IPL Campaign |
15. Best Media Innovation : Radio : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Star Sports | Pangewala Padosi – Asia Cup |
2 | NICOTEX NICOTINE GUM | #EKCIGARETTEKAM – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time |
3 | Hindustan Unilever | How we used Radio by changing a habit & made India – a little cleaner |
4 | Vodafone | Vodafone FanBus – A FANtastic way to get to the stadium |
5 | Keo Karpin Hair Oil | Hair Insurance Kiya Kya |
6 | Amazon Echo | Knock Knock.. Who’s There?… Its RJ ALEXA!! |
7 | Vaseline Petroleum Jelly | How Radio became a Perfect Grandmother! |
DAY 5 : FRIDAY, 27TH SEPTEMBER, 2019 : MORNING SESSION (27 CASES)
32. Best Media Research / Analytics : Best use of Analytics / Data Technology : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Hindustan Unilever Limited | Hitting the bulls-eye with Javelin |
2 | Google Duo | Dialing up usage and acquisition with smart data segmentation |
3 | Tresemme | How Tresemme got a bee-line of consumers to its Youtube channel! |
4 | Wavemaker India | Imparting Human-Like Decision-Making abilities to Algorithms for predicting performance in Live Sports |
5 | Hindustan Unilever Limited | Maxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens |
6 | Multi Brand – UltraTech, Tres semme | KYVE 2.0 – Know Your Videos Effectively |
06. Best Media Strategy : Services : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Vodafone | Sponsored Unofficially, Buzziest Officially!!! |
2 | Amazon Prime Video | Do you think Mass media cannot be customised , think again |
3 | Dream11 | Dividing 100 MN IPL Viewers to re-unite them on Dream11 |
4 | Airtel | Airtel the torch bearer of fastest network |
5 | One97 communications | How Paytm helping India to become a cashless Economy |
6 | Amazon India | CUSTOMER OBSESSION AT SCALE – FOR AMAZON INDIA |
17. Best Media Innovation : Digital – Social Media : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Suicide Prevention India Foundation | Give Subtitles To Suicide |
2 | Vodafone | How Vodafone became the Buzziest brand during IPL on Social Media |
3 | Airtel | Conversations that drive Star War |
4 | Pepsi | Challenge all that SWAG you got! |
5 | MTV India | Gotcha! |
6 | Mercedes AMG | When Twitter Raced Against the Mercedes-AMGE63S4Matic+ |
7 | Brooke Bond Red Label | India’s first Isspeshal Band |
8 | Netflix | India swiped right with #LittleThings |
9 | Amazon Prime Video | Amazon Prime Video – Comicstaan Season 1 |
10 | Shoppers Stop | How Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR |
11 | Tata salt | When we made India realize that the “I” is missing |
12 | Max Bupa Health Insurance | WHEN EXTRA KILOS FAUGHT CANCER! |
14. Best Media Innovation : Cinema : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Netflix | Jab Programmatic Met Cinema |
2 | USHA INTERNATIONAL | USHA SUI DHAGA MADE IN INDIA |
3 | ForeverMark | FOREVER MARK – A LIVE SURPRISE FOR the BETTER HALF WITHIN |
DAY 5 : FRIDAY, 27TH SEPTEMBER, 2019 : AFTERNOON SESSION (38 CASES)
07. Best Media Strategy : Media : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Netflix | It takes a Netflix to Chill ! |
2 | Netflix | Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Strategy |
3 | Netflix | Jab Programmatic Met Cinema |
23. Best Media Innovation : Best Use of Influencer Marketing for a brand : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Flipkart | How we orchestrated the biggest ever television celebrity collaboration |
2 | Kellogg’s India Private Limited | Nourish Your Dreams |
3 | Cadbury Dairy Milk Silk | Making more than 1 million “hearts pop out” on Valentine’s Day |
4 | American Tourister | VIRAT INSPIRES YOUTH TO SHOW THEIR SWAG |
5 | Chakra Gold | Breaking traditions can be anyone’s cup of tea |
6 | Britannia Good Day Chunkies | HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION |
7 | Brooke Bond Red Label | India’s first Isspeshal Band |
8 | ALTBalaji | Home… It’s a Feeling |
9 | Netflix | PAPA KEHTE HAI…CHOOSE WHO YOU BECOME |
10 | Aditya Birla Health Insurance | #JumpForHealth |
11 | HDFC LIFE | BEHIND THE JOURNEY |
12 | Volvo Cars | Make Your City Safe |
13 | Britannia – Marie | How we leveraged regional celebrities to help transform a homemaker into a super homemaker |
14 | Ariel | Now Its time Sons- Share the Load |
25. Best Media Innovation : Direct Marketing : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Castrol India | Super Mechanic Contest |
2 | Asian Paints Adhesives | Choice Tarakki Ki |
3 | Pantaloons | No! It’s not always about offers and discounts |
45. Young EMVIE of the Year : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Netflix | Love Sex Bhookha |
2 | Dettol | Prof. Rajat Jha – MHW (Master of Hand-wash) |
3 | Vodafone | Challenging the taur tarike of media planning |
4 | Netflix | NETFLIX AND CHILLS |
5 | Myntra Designs Pvt Ltd, Tata Global Beverages Ltd | The jack of all trades; Master of some |
6 | Tata Salt | Worth the Salt |
7 | Vodafone | Media Technologist – Trying to make the world a better place |
8 | Mondelez | ONE MILLENNIAL TARGETING MILLIONS OF MILLENNIALS |
9 | Mondelez | Delivering experiences, be it “travel” or “campaigns” |
10 | Myntra | Piedpiper of content – The storyteller |
05. Best Media Strategy : Consumer Durables : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | IKEA INDIA | IKEA says ‘Hej’ India in Style |
2 | Mercedes-Benz | Rushes – #LiveTheRushes |
3 | UltraTech Cement Ltd. | The expert home building companion |
4 | Racold | Mind Your Language |
11. Best Media Innovation : Print – Magazines : Presentation Duration = 7 minutes | ||
S.No | Brand | Entry Title |
1 | Veet | Lights Camera Unpose |
33. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes | ||
S.No | Brand | Entry Title |
1 | Savlon | Savlon turned mass media into Braille |
2 | Lifebuoy | The Infection Alert System – An Inclusive Media Strategy across the Income Pyramid |
3 | Garnier Micellar water | One Swipe to a New regime |