EMVIES 2019 – Shortlisted Case Studies For Presentation

DAY 1 : MONDAY, 23 SEPTEMBER, 2019 (39 CASES)

30. Best Media Research / Analytics : Best Media Research using proprietary data : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1LifebuoyThe Predictive “Bell-Weather” in an “Intent” Driven World
2Aashirvad Atta TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING
3Hindustan Unilever LimitedHitting the bulls-eye with Javelin
4Brooke Bond and VaselineThe Darwinian Theory of Maximising Portfolio Sales with Media
35. Best Integrated Campaign : Consumer Products – Confectionary and food : Presentation Duration = 10 minutes
S.No Brand Entry Title
1Too Yumm Multigrain ChipsVirat proves to the Nation that Chips can be Healthy too
2Too YummToo Yumm says – “Oil is good for Diyas and not for snacks!
28. Best Media Innovation : Rural Activation : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1VodafoneVodafone creating “WHEELS OF CHANGE” in rural Kerala
2DettolIndia’s First Hygiene Parliament
3Colgate Swarna Ved ShaktiMAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS
4HarpicMaking India Toilet Proud
5Brooke Bond Red LabelApno ko Apnao
01. Best Media Strategy : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1DettolThe Handwashing Tales
2LifebuoyThe Infection Alert System – An Inclusive Media Strategy across the Income Pyramid
3SavlonSavlon turned mass media into Braille
4MAYBELLINE – FITME MAYBELLINE – FIND YOUR FIT
26. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Castrol CRBTruck Aasana
2Google HomeOK Google! Lets have some Koffee!
3Castrol IndiaSuper Mechanic Contest
4Ola CabsHeroes of Ola
5BYJU’s App (Think & Learn Pvt. Ltd.)BYJU’s 1 Home demonstration that reached 23 million households
6McDowell’s No1 SodaMcDowell’s No1 Soda : No1 Yaari Jam
7Google HomeOK Google, let’s talk cricket
8PantaloonsThe Style Stage of Swaggers
9LuxMale influencers for female brands? Yes we did it for #HeForShe
10Google DuoMissing your loved ones- #bethere (Duo – India Idol)
11Brooke Bond Red LabelBringing Two Rival Nations Together Over a Different ‘Cup’
12PepsiHar Ghoonth Main Swag Hai
37. Best Integrated Campaign : Consumer Durables : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1Amazon Echo How Amazon Echo connected with consumers & Built relevance in their lives
2Volvo CarsBreath Free
3Asian Paints Ultima ProtekAbhi toh aur chalega
19. Best Media Innovation : Digital – Display : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1VodafoneRead Less, Listen More!
2Idea CellularIdea 4G- Power of Live Video
3NetflixNarcos Mexico delivers the happiest drug combination straight to your home.
4Snapdeal Kids Not For Sale
5NetflixKabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan Hai
6Google Search AppMaking Google your friendly, ‘neighbourhood’ search through ‘Local’
7Tata salt The Day Without an I
8VodafoneAre You a Fan or a Fanatic?
9Asian Paints Royale AtmosClean The Air

DAY 2 : TUESDAY, 24TH SEPTEMBER, 2019 (42 CASES)

31. Best Media Research / Analytics : Best Media Research using existing data : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1ESP Properties IndiaBox Office Conversion Model
2Wavemaker IndiaAttribution_Systems that think rationally and dynamically
3Tata Ace GoldFIFA Moment Marketing
27. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Mutual Funds Sahi HaiEducation with entertainment – Yeh Meri Family
2Women’s HorlicksStories of Strength
3Netflix“A story that shook the nation”
4KurkureKurkure Contains Plastic?
5SKODA AutoPursuits by SKODA
6Brooke Bond Red LabelIndia’s first Isspeshal band
7Mercedes-BenzRushes – #LiveTheRushes
8NICOTEX NICOTINE GUM#EKCIGARETTEKAM – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time
9Dabur Red ToothpasteDant Snan
02. Best Media Strategy : Consumer Products – Beverages and drinks : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1Brooke Bond Red LabelBrooke Bond Red Label : Making India little more Inclusive, One Cup at a Time
2Kingfisher Make your own Beer – Anytime, Anywhere!
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1VodafoneVodafone helps reunite lost children with their parents using technology
2HorlicksEngagement in a Media Dark Market, 81% Delivered!
3ColorsWhen Colors Won Its Fans Back During IPL 2019
4Star SportSportx – The Sports Experience Zone
5Asian Paints Royale AtmosClean The Air
6Kanan Devan DuetWhen Byron Sharp met Mohanlal at a Kerala supermarket shelf – thanks to an IOT device!
7Shoppers StopHow Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR
8SensodyneHello Sensodyne
9CeatUse of Blockchain Technology To Reduce Ad Fraud.
10OtrivinOtrivin – Cold and Flu Predictor
11NMIMSHow ‘Occu-Search’ – an intelligent algorithm helped maximize occupancy for NMIMS
12Kingfisher RadlerBlow Maadi! (Please Blow!)
10. Best Media Innovation : Print – Dailies : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1SavlonWhen India woke up to Braille Newspaper!
2Tata SaltMissing “I”
3MyntraOUTSMARTing the jacket with India’s first ‘editorial’ Advertisement
39. Best Integrated Campaign : Media : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1NetflixMedia Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration!
2NetflixTHE BLOODY MEDIA TAKEOVER!
21. Best Media Innovation : Digital – Multiple Platform : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1VodafoneApna raasta khud chuno- befikr with India’s first mobile safety service for women
2Brooke Bond Red LabelIndia’s first Isspeshal Band
3Tata salt The Missing I
4Brooke Bond Red LabelBringing Two Rival Nations Together Over a Different ‘Cup’
5VodafoneHow Vodafone became the Buzziest brand during IPL
6MTV IndiaWhen India Dared To Stare
7Cadbury Dairy Milk SilkMaking more than 1 million “hearts pop out” on Valentine’s day
8MTV IndiaGotcha!
9Brooke Bond Red LabelApno ko Apnao
10Mercedes AMGRacing Against the Mercedes-AMGE63S4Matic+
11Hindustan unilever limitedEvery Homemaker’s ally – Cleanipedia

DAY 3 : WEDNESDAY, 25TH SEPTEMBER, 2019 : MORNING SESSION (23 CASES)

34. Best Integrated Campaign : Consumer Products – Beverages and drinks  : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1Brooke Bond Red LabelHow we aided the Homemaker to become the Changemaker
2Brooke Bond Red LabelBringing Two Rival Nations Together Over a Different ‘Cup’
3Brooke Bond Red LabelApno ko Apnao
03. Best Media Strategy : Consumer Products – Confectionary and food  : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1Tata SaltThe Missing I
2Too YummToo Yumm says – “Oil is good for Diyas and not for snacks!
3Cadbury Dairy Milk SilkMaking more than 1 million “hearts pop out” on Valentine’s Day
4Too Yumm Multigrain ChipsVirat proves to the Nation that Chips can be Healthy too
5TIC TACSHARE THE CHEER
12. Best Media Innovation : Out of Home : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Future Retail Ltd. World’s First Glam Tram
2Cadbury Bournvita#LookBeyondMarks
3JeepJeep- Creating India’s largest Installation-Asia Book Of Records Totle
4Nestle IndiaBus Shelters that talk Coffee
40. Best Ongoing Media Campaign  : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1LifebuoyThe Adaptive Data Lighthouse : Scaling up the Infection Alert System in Rural India
2Dettol & HarpicMission : Clean India
3Eureka Forbes Ltd.We kept India drink healthy water – Pincode by Pincode!
4Brooke Bond Red LabelThe 6 Pack Band
5ArielNow Its time Sons- Share the Load
13. Best Media Innovation : Ambient Media  : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1AxeMard Ban Yaar
2VodafoneHow Vodafone creates “WHEELS OF CHANGE” in rural Kerala
3Dabur Red ToothpasteDant Snan
4VodafoneHow Vodafone stores became a digital maidaan during Uttarayan
5Asian PaintsCinema Express
6VodafoneVodafone helps reunite lost children with their parents using technology

DAY 3 : WEDNESDAY, 25TH SEPTEMBER, 2019 : AFTERNOON SESSION (37 CASES)

24. Best Media Innovation : Events / Experiential Marketing  : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1HamamSafety Starts at School Hamam#GoSafeOutside
2Dabur Red ToothpasteDant Snan
3AxeMard Ban Yaar
4SavlonHappy Hands Journey
5Lifebuoy The Electronic Voting Machine Wins India’s Vote for Health
6Shoppers StopHow Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR
7DettolSwachhta Ka Maha Kumbh
8McDonald’sMake Your Choice
9Himalaya Companion CarePurrfect IPL
10Dettol India’s First Hygiene Parliament
11PantaloonsA vogue Experience for a common man
12Godrej NestKuch Apna Sa
13WhisperWhisper#WingsToFly
14Tata Salt Warm Salt Water Soaks
20. Best Media Innovation : Digital – Video   : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Amazon IndiaEcho Youtube Preroll
2Brooke Bond Red LabelIndia’s first Isspeshal Band
3 Cadbury Dairy Milk SilkMaking more than 1 million “hearts pop out” on Valentine’s Day
4QuakerKitchen Khanna Konversations with Quaker
5Cadbury PerkCadbury Perk made 81 million Indian youth, re-imagine elections.
6Brooke Bond Red LabelBringing Two Rival Nations Together Over a Different ‘Cup’
7Google HomeOK Google, let’s talk cricket
8Junior HorlicksChitti’s Brain Bulb
41. EMVIE for Good  : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1SavlonSavlon turned mass media into Braille
2SBI Life Insurance Thanks A Dot
3GoogleDemocratising internet through India’s lifeline
4Adidas IndiaReal Kashmir
5Axis BankA Million Thanks
6VodafoneHow Vodafone creates “WHEELS OF CHANGE” in rural Kerala
7McDonald’sMake Your Choice
8Dettol & HarpicMission : Clean India
9Brooke Bond Red LabelApno Ko Apnao
10HarpicMaking India Toilet Proud
16. Best Media Innovation : Digital – Search : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1RacoldMind Your Language
2ZEE Entertainment Enterprise limited (ZEE5) How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?
3VodafoneDecoding the generic search behavior of female audience to create awareness and increase adoption of Sakhi
4KurkureKurkure Contains Plastic?
5Garnier Micellar Water One swipe to a new regime

DAY 4 : THURSDAY, 26TH SEPTEMBER, 2019 : MORNING SESSION (28 CASES)

04. Best Media Strategy : Consumer Products – Others  : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1RinThe campaign that saved 5000 Mn Litres of Water !!
2ArielNow Its time Sons Share the load
3OtrivinOtrivin – Cold and Flu Predictor
09. Best Media Innovation : Television  : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1AirtelFastest ‘two for Tango’
2Brooke Bond Red LabelBringing Two Rival Nations Together Over a Different ‘Cup’
3SavlonA news anchor without a teleprompter
4RinHow We Applied The Principles Of Influencer Marketing On TV Planning
5Asian Paints Corporate#PeopleAddColor
6Star SportsPause & Play
7Google HomeOK Google! Lets have some Koffee!
8Netflix PAPA KEHTE HAI…CHOOSE WHO YOU BECOME
9McDowell’s No1 SodaLET US SING YOU A MELODY ON FRIENDSHIP & MUSIC
18. Best Media Innovation : Digital – Mobile / hand held devices  : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1SensodyneHello Sensodyne
2NetflixNarcos Mexico delivers the happiest drug combination straight to your home.
3HorlicksEngagement in a media dark market, 81% Delivered!
4Netflix“A story that shook the nation”
5Kingfisher RadlerBlow Maadi! (Please blow!)
6MTV IndiaWhen India Dared To Stare
7Good Knight Activ+Chota Bheem helps in habit building
8NetflixIndia swiped right with #LittleThings
9Royal EnfieldGuess The Price Game with Google Assistant
10VodafoneFANtastic Breaks – Hacking TV ad breaks to ambush Jio!!!
11Idea CellularIdea 4G- Power of Live Video
38. Best Integrated Campaign : Services : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1VodafoneHow Vodafone became the Buzziest brand during IPL (USoF)
2Adidas IndiaReal Kashmir
3VodafoneApna raasta khud chuno- befikr with India’s first mobile safety service for women
4SBI Life Insurance Thanks A Dot
5LinkedInEmpowering 50MN+ professionals to chase their dream

DAY 4 : THURSDAY, 26TH SEPTEMBER, 2019 : AFTERNOON SESSION (38 CASES)

08. Best Digital Strategy : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1SensodyneHello Sensodyne
2Godrej NestKuch Apna Sa
3Brooke Bond Red LabelBrooke Bond Red Label : Making India little more Inclusive, One Cup at a Time
4Sennheiser Electronics Pvt. Ltd.Sennheiser #DaretoDisconnect
5KingfisherWith Great pranks comes great responsibility
6Red BullHow Red Bull helped India improve their work-life balance!
7Hindustan Unilever LimitedMaxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens
8VodafoneApna raasta khud chuno- befikr with India’s first mobile safety service for women
9Royal Challenge Sports DrinkOnly Men Can play Cricket ?
10Google PhotoWhen you save a photo, you save a story
11VodafoneSponsored Unofficially, Buzziest Officially!
12Johnnie WalkerKeep Walking India
13Dell India Pvt. Ltd.Dell Start-up Challenge
14OtrivinOtrivin – Cold and Flu Predictor
36. Best Integrated Campaign : Consumer Products – Others : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1Dettol Siti ShieldShield Your Lungs
2ArielNow Its time Sons- Share the Load
3Castrol – Castrol CRBTruck Aasana
29. Best Media Innovation : Sponsorships : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Brooke Bond Red LabelSponsorship with Purpose –-The New Form of Sponsorship
2Dettol Mission : Clean India
3AxeMard Ban yaar
4HImalaya Companion CarePurrfect IPL
5Google HomeOK Google! Lets have some Koffee!
6NEXACELEBRATING NEXA’S LIFESTYLE WITH IIFA
7DaburDABUR PARIVAAR TIME
8Asian Paints Corporate#PeopleAddColor
9Cadbury 5 StarGetting “Lost” gained a new dimension!
10Britannia Milk BikisHow we leveraged “Celebrity Super Moms” to help grow penetration & daily consumption
11Nippon paintThe Bigg Boss of Paint
12AirtelFastest “two for Tango”
13DominosNo Party Without Dominos
14SwiggySwiggy IPL Campaign
15. Best Media Innovation : Radio : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Star SportsPangewala Padosi – Asia Cup
2NICOTEX NICOTINE GUM#EKCIGARETTEKAM – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time
3Hindustan UnileverHow we used Radio by changing a habit & made India – a little cleaner
4VodafoneVodafone FanBus – A FANtastic way to get to the stadium
5Keo Karpin Hair OilHair Insurance Kiya Kya
6Amazon Echo Knock Knock.. Who’s There?… Its RJ ALEXA!!
7Vaseline Petroleum Jelly How Radio became a Perfect Grandmother!

DAY 5 : FRIDAY, 27TH SEPTEMBER, 2019 : MORNING SESSION (27 CASES)

32. Best Media Research / Analytics : Best use of Analytics / Data Technology : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1Hindustan Unilever LimitedHitting the bulls-eye with Javelin
2Google DuoDialing up usage and acquisition with smart data segmentation
3TresemmeHow Tresemme got a bee-line of consumers to its Youtube channel!
4Wavemaker IndiaImparting Human-Like Decision-Making abilities to Algorithms for predicting performance in Live Sports
5Hindustan Unilever LimitedMaxima Media Labs : A Giant Leap towards Breaking Digital Wall Gardens
6Multi Brand – UltraTech, Tres semmeKYVE 2.0 – Know Your Videos Effectively
06. Best Media Strategy : Services : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1VodafoneSponsored Unofficially, Buzziest Officially!!!
2Amazon Prime VideoDo you think Mass media cannot be customised , think again
3Dream11Dividing 100 MN IPL Viewers to re-unite them on Dream11
4AirtelAirtel the torch bearer of fastest network
5One97 communicationsHow Paytm helping India to become a cashless Economy
6Amazon IndiaCUSTOMER OBSESSION AT SCALE – FOR AMAZON INDIA
17. Best Media Innovation : Digital – Social Media : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Suicide Prevention India FoundationGive Subtitles To Suicide
2VodafoneHow Vodafone became the Buzziest brand during IPL on Social Media
3AirtelConversations that drive Star War
4PepsiChallenge all that SWAG you got!
5MTV IndiaGotcha!
6Mercedes AMGWhen Twitter Raced Against the Mercedes-AMGE63S4Matic+
7Brooke Bond Red LabelIndia’s first Isspeshal Band
8NetflixIndia swiped right with #LittleThings
9Amazon Prime VideoAmazon Prime Video – Comicstaan Season 1
10Shoppers StopHow Shoppers Stop became the First in the World to develop an instore AR experience on Facebook’s Spark AR
11Tata salt When we made India realize that the “I” is missing
12Max Bupa Health InsuranceWHEN EXTRA KILOS FAUGHT CANCER!
14. Best Media Innovation : Cinema : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Netflix Jab Programmatic Met Cinema
2USHA INTERNATIONALUSHA SUI DHAGA MADE IN INDIA
3ForeverMarkFOREVER MARK – A LIVE SURPRISE FOR the BETTER HALF WITHIN

DAY 5 : FRIDAY, 27TH SEPTEMBER, 2019 : AFTERNOON SESSION (38 CASES)

07. Best Media Strategy : Media : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1NetflixIt takes a Netflix to Chill !
2NetflixMedia Ke Bazaar Mein, Sabse Bada Dhanda Hai Strategy
3Netflix Jab Programmatic Met Cinema
23. Best Media Innovation : Best Use of Influencer Marketing for a brand  : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1FlipkartHow we orchestrated the biggest ever television celebrity collaboration
2Kellogg’s India Private LimitedNourish Your Dreams
3Cadbury Dairy Milk SilkMaking more than 1 million “hearts pop out” on Valentine’s Day
4American TouristerVIRAT INSPIRES YOUTH TO SHOW THEIR SWAG
5Chakra GoldBreaking traditions can be anyone’s cup of tea
6Britannia Good Day ChunkiesHOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION
7Brooke Bond Red LabelIndia’s first Isspeshal Band
8ALTBalajiHome… It’s a Feeling
9Netflix PAPA KEHTE HAI…CHOOSE WHO YOU BECOME
10Aditya Birla Health Insurance#JumpForHealth
11HDFC LIFEBEHIND THE JOURNEY
12Volvo CarsMake Your City Safe
13Britannia – MarieHow we leveraged regional celebrities to help transform a homemaker into a super homemaker
14ArielNow Its time Sons- Share the Load
25. Best Media Innovation : Direct Marketing  : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Castrol IndiaSuper Mechanic Contest
2Asian Paints AdhesivesChoice Tarakki Ki
3PantaloonsNo! It’s not always about offers and discounts
45. Young EMVIE of the Year   : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1Netflix Love Sex Bhookha
2DettolProf. Rajat Jha – MHW (Master of Hand-wash)
3VodafoneChallenging the taur tarike of media planning
4Netflix NETFLIX AND CHILLS
5Myntra Designs Pvt Ltd, Tata Global Beverages LtdThe jack of all trades; Master of some
6Tata SaltWorth the Salt
7VodafoneMedia Technologist – Trying to make the world a better place
8MondelezONE MILLENNIAL TARGETING MILLIONS OF MILLENNIALS
9MondelezDelivering experiences, be it “travel” or “campaigns”
10MyntraPiedpiper of content – The storyteller
05. Best Media Strategy : Consumer Durables : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1IKEA INDIAIKEA says ‘Hej’ India in Style
2Mercedes-BenzRushes – #LiveTheRushes
3UltraTech Cement Ltd. The expert home building companion
4RacoldMind Your Language
11. Best Media Innovation : Print – Magazines   : Presentation Duration = 7 minutes
S.NoBrandEntry Title
1VeetLights Camera Unpose
33. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes
S.NoBrandEntry Title
1SavlonSavlon turned mass media into Braille
2LifebuoyThe Infection Alert System – An Inclusive Media Strategy across the Income Pyramid
3Garnier Micellar waterOne Swipe to a New regime

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