EMVIE 2019 – Results

 

01. Best Media Strategy : Consumer Products – Cosmetics, toiletries, personal hygiene
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerSavlonSavlon turned mass media into BrailleITC Ltd.SILVER
02. Best Media Strategy : Consumer Products – Beverages and drinks
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareKingfisherMake your own Beer – Anytime, Anywhere!United Breweries LimitedGOLD
2MindshareBrooke Bond Red LabelBrooke Bond Red Label : Making India little more Inclusive, One Cup at a TimeHindustan Unilever LimitedSILVER
03. Best Media Strategy : Consumer Products – Confectionary and food
No.EntrantBrandCaption / TitleClient NameG/S/B
1InitiativeToo Yumm Multigrain ChipsVirat proves to the Nation that Chips can be Healthy tooGuiltfree Industries Ltd.BRONZE
04. Best Media Strategy : Consumer Products – Others
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareRinThe campaign that saved 5000 Mn Litres of Water !!Hindustan Unilever LimitedSILVER
2MindshareOtrivinOtrivin – Cold and Flu PredictorGlaxoSmithKline Consumer HealthcareBRONZE
05. Best Media Strategy : Consumer Durables
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareIKEA INDIAIKEA says ‘Hej’ India in StyleIKEA INDIA PRIVATE LIMITEDGOLD
06. Best Media Strategy : Services
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerVodafoneSponsored Unofficially, Buzziest Officially!!!Vodafone Idea Ltd.GOLD
2InitiativeAmazon Prime VideoDo you think Mass media cannot be customised , think againAmazonGOLD
3InitiativeAmazon IndiaCUSTOMER OBSESSION AT SCALE – FOR AMAZON INDIAAmazon IndiaGOLD
07. Best Media Strategy : Media
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerNetflixMedia Ke Bazaar Mein, Sabse Bada Dhanda Hai StrategyNetflixSILVER
08. Best Digital Strategy
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareBrooke Bond Red LabelBrooke Bond Red Label : Making India little more Inclusive, One Cup at a TimeHindustan Unilever LimitedGOLD
2WavemakerVodafoneSponsored Unofficially, Buzziest Officially!Vodafone Idea Ltd.GOLD
3MindshareHindustan Unilever LimitedMaxima Media Labs : A Giant Leap towards Breaking Digital Wall GardensHindustan Unilever LimitedSILVER
4WavemakerVodafoneApna raasta khud chuno- befikr with India’s first mobile safety service for womenVodafone Idea Ltd.SILVER
5MindshareOtrivinOtrivin – Cold and Flu PredictorGlaxoSmithKline Consumer HealthcareBRONZE
09. Best Media Innovation : Television
No.EntrantBrandCaption / TitleClient NameG/S/B
1EssenceGoogle HomeOK Google! Lets have some Koffee!Google IndiaGOLD
2MindshareStar SportsPause & PlayStar India Private LimitedSILVER
3WavemakerSavlonA news anchor without a teleprompterITC Ltd.BRONZE
4MindshareBrooke Bond Red LabelBringing Two Rival Nations Together Over a Different ‘Cup’Hindustan Unilever LimitedBRONZE
10. Best Media Innovation : Print – Dailies
No.EntrantBrandCaption / TitleClient NameG/S/B
1Madison MediaTata SaltMissing “I”Tata ChemicalsSILVER
2WavemakerMyntraOUTSMARTing the jacket with India’s first ‘editorial’ AdvertisementMyntra Design Pvt. Ltd.SILVER
11. Best Media Innovation : Print – Magazines
NO METAL AWARDED
12. Best Media Innovation : Out of Home
No.EntrantBrandCaption / TitleClient NameG/S/B
1Street Talk -A division of Signpost IndiaNestle IndiaBus Shelters that talk CoffeeNestleGOLD
2Street Talk -A division of Signpost IndiaFuture Retail Ltd.World’s First Glam TramFuture Retail Ltd. (FBB)SILVER
3LaqshyaJeepJeep- Creating India’s largest Installation-Asia Book Of Records TotleFCA India Automobiles Private LimitedBRONZE
13. Best Media Innovation : Ambient Media
NO METAL AWARDED
14. Best Media Innovation : Cinema
NO METAL AWARDED
15. Best Media Innovation : Radio
No.EntrantBrandCaption / TitleClient NameG/S/B
1InitiativeAmazon EchoKnock Knock.. Who’s There?… Its RJ ALEXA!!AmazonGOLD
2MindshareStar SportsPangewala Padosi – Asia CupStar India Pvt. LimitedSILVER
3MindshareVaseline Petroleum JellyHow Radio became a Perfect Grandmother!Hindustan Unilever LimitedSILVER
4DDB Mudra GroupNICOTEX NICOTINE GUM#EKCIGARETTEKAM – Anthem of Determination. Making India Lung Cancer free – one cigarette at a timeCIPLA HEALTH LIMITEDBRONZE
5MindshareHindustan UnileverHow we used Radio by changing a habit & made India – a little cleanerHindustan Unilever LimitedBRONZE
16. Best Media Innovation : Digital – Search
No.EntrantBrandCaption / TitleClient NameG/S/B
1WATConsultRacoldMind Your LanguageRacoldGOLD
2WavemakerGarnier Micellar WaterOne swipe to a new regimeL’Oreal IndiaGOLD
3MindshareKurkureKurkure Contains Plastic?PepsiCoSILVER
4WavemakerVodafoneDecoding the generic search behavior of female audience  to create awareness and increase adoption of SakhiVodafone Idea Ltd.BRONZE
17. Best Media Innovation : Digital – Social Media
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerVodafoneHow Vodafone became the Buzziest brand during IPL on Social MediaVodafone Idea Ltd.SILVER
2Madison MediaMTV IndiaGotcha!Viacom 18SILVER
3Madison MediaTata SaltWhen we made India realize that the “I” is missingTata Chemicals Ltd.SILVER
4WavemakerNetflixIndia swiped right with #LittleThingsNetflixBRONZE
5WavemakerMax Bupa Health InsuranceWHEN EXTRA KILOS FAUGHT CANCER!Max Bupa Health InsuranceBRONZE
18. Best Media Innovation : Digital – Mobile / hand held devices
No.EntrantBrandCaption / TitleClient NameG/S/B
1Madison MediaMTV IndiaWhen India Dared To StareViacom 18BRONZE
19. Best Media Innovation : Digital – Display
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerNetflixKabhi Kabhi Lagta Hai, Apun Hi (Innovation Ka) Bhagwaan HaiNetflixSILVER
2EssenceGoogle Search AppMaking Google your friendly, ‘neighbourhood’ search through ‘Local’Google IndiaBRONZE
3Madison MediaAsian Paints Royale AtmosClean The AirAsian PaintsBRONZE
4Madison MediaTata saltThe Day Without an ITata Chemicals Ltd.BRONZE
20. Best Media Innovation : Digital – Video
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareBrooke Bond Red LabelIndia’s first Isspeshal BandHindustan Unilever LimitedGOLD
2WavemakerCadbury PerkCadbury Perk made 81 million Indian youth, re-imagine elections.Mondelez India Food Private LimitedGOLD
3InitiativeAmazon IndiaEcho Youtube PrerollAmazon IndiaSILVER
4MindshareBrooke Bond Red LabelBringing Two Rival Nations Together Over a Different ‘Cup’Hindustan Unilever LimitedSILVER
5MindshareQuakerKitchen Khanna Konversations with QuakerPepsiCoBRONZE
6Wavemaker Cadbury Dairy Milk SilkMaking more than 1 million “hearts pop out” on Valentine’s DayMondelez India Food Private LimitedBRONZE
21. Best Media Innovation : Digital – Multiple Platform
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerVodafoneApna raasta khud chuno- befikr with India’s first mobile safety service for womenVodafone Idea Ltd.SILVER
2WavemakerCadbury Dairy Milk SilkMaking more than 1 million “hearts pop out” on Valentine’s dayMondelez India Food Private LimitedSILVER
3WavemakerVodafoneHow Vodafone became the Buzziest brand during IPLVodafone Idea Ltd.BRONZE
4Madison MediaTata SaltThe Missing ITata Chemicals Ltd.BRONZE
5MindshareHindustan Unilever LimitedEvery Homemaker’s ally – CleanipediaHindustan Unilever LimitedBRONZE
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareHorlicksEngagement in a Media Dark Market, 81% Delivered!GlaxoSmithKline Consumer HealthcareGOLD
2Madison MediaColorsWhen Colors Won Its Fans Back During IPL 2019Viacom 18GOLD
3Isobar IndiaCeatUse of Blockchain Technology To Reduce Ad Fraud.Ceat TyresBRONZE
4MindshareOtrivinOtrivin – Cold and Flu PredictorGlaxoSmithKline Consumer HealthcareBRONZE
23. Best Media Innovation : Best Use of Influencer Marketing for a brand
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareAditya Birla Health Insurance#JumpForHealthAditya Birla Capital Health InsuranceSILVER
2WavemakerCadbury Dairy Milk SilkMaking more than 1 million “hearts pop out” on Valentine’s dayMondelez India Food Private LimitedBRONZE
3MindshareBrooke Bond Red LabelIndia’s first Isspeshal BandHindustan Unilever LimitedBRONZE
24. Best Media Innovation : Events / Experiential Marketing
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareLifebuoyThe Electronic Voting Machine Wins India’s Vote for HealthHindustan Unilever LimitedSILVER
2DDB Mudra GroupMcDonald’sMake Your ChoiceHardcastle Restaurants Pvt. Ltd.SILVER
3MotivatorHimalaya Companion CarePurrfect IPLHimalaya Companion CareSILVER
4MindshareHamamSafety Starts at School Hamam#GoSafeOutsideHindustan Unilever LimitedBRONZE
25. Best Media Innovation : Direct Marketing
NO METAL AWARDED
26. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareCastrol IndiaSuper Mechanic ContestCastrol India LimitedSILVER
2EssenceGoogle HomeOK Google! Lets have some Koffee!Google IndiaBRONZE
27. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social
NO METAL AWARDED
28. Best Media Innovation : Rural Activation
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerVodafoneVodafone creating “WHEELS OF CHANGE” in rural KeralaVodafone Idea Ltd.GOLD
2WavemakerColgate Swarna Ved ShaktiMAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYSColgate Palmolive (India) Ltd.GOLD
3InitiativeDettolIndia’s First Hygiene ParliamentRBGOLD
4InitiativeHarpicMaking India Toilet ProudRBBRONZE
29. Best Media Innovation : Sponsorships
No.EntrantBrandCaption / TitleClient NameG/S/B
1Madison MediaAsian Paints Corporate#PeopleAddColorAsian PaintsSILVER
2MindshareAxeMard Ban yaarHindustan Unilever LimitedBRONZE
3InitiativeDettolMission : Clean IndiaRBBRONZE
4Madison MediaDominosNo Party Without DominosJubilant FoodworksBRONZE
30. Best Media Research / Analytics : Best Media Research using proprietary data
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareLifebuoyThe Predictive “Bell-Weather”  in an “Intent” Driven WorldHindustan Unilever LimitedSILVER
2MindshareBrooke Bond and VaselineThe Darwinian Theory of Maximising Portfolio Sales with MediaHindustan Unilever LimitedSILVER
3MindshareHindustan Unilever LimitedHitting the bulls-eye with JavelinHindustan Unilever LimitedBRONZE
31. Best Media Research / Analytics : Best Media Research using existing data
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareESP Properties IndiaBox Office Conversion ModelESP Properties India – GroupM Media India Pvt. Ltd.SILVER
2WavemakerWavemaker IndiaAttribution_Systems that think rationally and dynamicallyWavemaker IndiaBRONZE
32. Best Media Research / Analytics : Best use of Analytics / Data Technology
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareTresemmeHow Tresemme got a bee-line of consumers to its Youtube channel!Hindustan Unilever LimitedSILVER
2MindshareMulti Brand – UltraTech, Tres semmeKYVE 2.0 – Know Your Videos EffectivelyUltraTech Cement Ltd.SILVER
3MindshareHindustan Unilever LimitedHitting the bulls-eye with JavelinHindustan Unilever LimitedBRONZE
4MindshareHindustan Unilever LimitedMaxima Media Labs : A Giant Leap towards Breaking Digital Wall GardensHindustan Unilever LimitedBRONZE
33. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerSavlonSavlon turned mass media into BrailleITC Ltd.GOLD
2WavemakerGarnier Micellar waterOne Swipe to a New regimeL’Oreal IndiaGOLD
3MindshareLifebuoyThe Infection Alert System – An Inclusive Media Strategy across the Income PyramidHindustan Unilever LimitedBRONZE
34. Best Integrated Campaign : Consumer Products – Beverages and drinks
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareBrooke Bond Red LabelApno ko ApnaoHindustan Unilever LimitedBRONZE
35. Best Integrated Campaign : Consumer Products – Confectionary and food
No.EntrantBrandCaption / TitleClient NameG/S/B
1InitiativeToo Yumm Multigrain ChipsVirat proves to the Nation that Chips can be Healthy tooGuiltfree Industries Ltd.GOLD
36. Best Integrated Campaign : Consumer Products – Others
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareCastrol – Castrol CRBTruck AasanaCastrol India LimitedSILVER
37. Best Integrated Campaign : Consumer Durables
No.EntrantBrandCaption / TitleClient NameG/S/B
1InitiativeAmazon EchoHow Amazon Echo connected with consumers & Built relevance in their livesAmazonGOLD
38. Best Integrated Campaign : Services
No.EntrantBrandCaption / TitleClient NameG/S/B
1WATConsultSBI Life InsuranceThanks A DotSBI LIfe InsuranceGOLD
2WavemakerVodafoneApna raasta khud chuno- befikr with India’s first mobile safety service for womenVodafone Idea Ltd.GOLD
3WavemakerVodafoneHow Vodafone became the Buzziest brand during IPL (USoF)Vodafone Idea Ltd.SILVER
4MEDIACOM INDIAAdidas IndiaReal KashmirAdidas India Marketing Pvt. Ltd.SILVER
39. Best Integrated Campaign : Media
No.EntrantBrandCaption / TitleClient NameG/S/B
1WavemakerNetflixMedia Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration!NetflixGOLD
2WavemakerNetflix THE BLOODY MEDIA TAKEOVER!NetflixGOLD
40. Best Ongoing Media Campaign
No.EntrantBrandCaption / TitleClient NameG/S/B
1InitiativeDettol & HarpicMission : Clean IndiaRBGOLD
2WavemakerEureka Forbes Ltd.We kept India drink healthy water – Pincode by Pincode!Eureka Forbes Ltd.GOLD
3MindshareBrooke Bond Red LabelThe 6 Pack BandHindustan Unilever LimitedSILVER
4MEDIACOM INDIAArielNow Its time Sons- Share the LoadProcter & Gamble Hygiene and Health care LimitedSILVER
5MindshareLifebuoyThe Adaptive Data Lighthouse : Scaling up the Infection Alert System in Rural AreaHindustan Unilever LimitedSILVER
41. EMVIE for Good
No.EntrantBrandCaption / TitleClient NameG/S/B
1InitiativeDettol & HarpicMission : Clean IndiaRBBRONZE
TWO GRAND EMVIE WINNERS :
1.  GRAND EMVIE :  MEDIACOM INDIA & Procter & Gamble Hygiene and Health care Limited
Ariel – Now Its time Sons- Share the Load
{Best Integrated Campaign : Consumer Products – Others}
2. GRAND EMVIE :  WATConsult & Ariston Thermo
Racold – Mind Your Language
{Best Media Strategy : Consumer Durables}
BEST MEDIA CLIENT OF THE YEAR :  Hindustan Unilever Limited
BEST MEDIA AGENCY OF THE YEAR :  Mindshare
The following categories will not feature in computation of Best Media Agency of the Year and Best Media Client of the Year Award.
42. Best Implementation Team Of The Year
NO.CATEGORYAGENCY NAMEBRAND NAME / CAPTION TITLECLIENT NAMEG/S/B
1Best Media Innovation : Out of HomeStreet Talk -A division of Signpost IndiaNestle India – Bus Shelters that talk CoffeeNestleGOLD
43. Best Media Buying Team Of The Year
No.EntrantBrandCaption / TitleClient NameG/S/B
1MindshareHindustan Unilever LimitedChoreographing InvestmentsHindustan Unilever LimitedGOLD
2MEDIACOM INDIACorporateInnovation & thought leadership to drive riskless hedge against inflationProcter & Gamble Hygiene and Health care LimitedSILVER
3InitiativeRB5 Brave menRBBRONZE
44. Best Media Innovation From Media Agencies Not Exceeding Rs.50 Crores Annual Billing
NO METAL AWARDED
45. Young  EMVIE of The Year
No.EntrantName of the PersonBrand – Caption / TitleClient NameG/S/B
1WavemakerAnanya SenguptaMyntra – Piedpiper of content – The storytellerMyntra Designs Pvt. Ltd.GOLD
2Madison MediaRishab AggarwalTata Salt – Worth the SaltTata Chemicals Ltd.SILVER
3WavemakerSampan KambleNetflix  – Love Sex BhookhaNetflixSILVER
4WavemakerHem ShahMondelez – ONE MILLENNIAL TARGETING MILLIONS OF MILLENNIALSMondelez India Food Pvt. Ltd.SILVER
5WavemakerAyush DoshiVodafone – Challenging the taur tarike of media planningVodafone Idea Ltd.BRONZE
6WavemakerSatya SourabhNetflix  – NETFLIX AND CHILLSNetflixBRONZE
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 23RD SEPTEMBER, 2019
Best Media Innovation : Rural Activation
WavemakerColgate Swarna Ved Shakti – MAKING 3 CRORE PEOPLE IN UP EXPERIENCE THE BEST NATURAL TOOTHPASTE IN 45 DAYS
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 24TH SEPTEMBER, 2019
Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social
WavemakerNetflix – “A story that shook the nation”
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 25TH SEPTEMBER, 2019 (MORNING SESSION)
Best Ongoing Media Campaign
Mediacom IndiaAriel – Now Its time Sons- Share the Load
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 25TH SEPTEMBER, 2019 (AFTERNOON SESSION)
Best Media Innovation : Events / Experiential Marketing
MindsharePantaloons – A vogue Experience for a common man
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 26TH SEPTEMBER, 2019 (MORNING SESSION)
Best Integrated Campaign : Services
WATConsultSBI Life Insurance – Thanks A Dot
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 26TH SEPTEMBER, 2019 (AFTERNOON SESSION)
Best Integrated Campaign : Consumer Products – Others
Mediacom IndiaAriel – Now Its time Sons- Share the Load
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 27TH SEPTEMBER, 2019 (MORNING SESSION)
Best Media Innovation : Digital – Social Media
MindsharePepsi – Challenge all that SWAG you got!
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 27TH SEPTEMBER, 2019 (AFTERNOON SESSION)
Best Media Innovation : Best Use of Influencer Marketing for a brand
MindshareAditya Birla Health Insurance – #JumpForHealth
BEST MEDIA PARTNER OF THE YEAR :  TELEVISION –  STAR WORLD
BEST MEDIA PARTNER OF THE YEAR :  PRINT –  HINDUSTAN TIMES & THE TIMES OF INDIA
BEST MEDIA PARTNER OF THE YEAR :  CINEMA – NOT AWARDED
BEST MEDIA PARTNER OF THE YEAR :  RADIO –  RADIO ONE
BEST MEDIA PARTNER OF THE YEAR :  DIGITAL – FACEBOOK
BEST MEDIA PARTNER OF THE YEAR :  OUT OF HOME / AMBIENT MEDIA – JAGRAN

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