Afaqs: Fila has handed its media duties to Rediffusion Wunderman. The business was awarded to the agency a few days ago without a pitch process.
Fila, which recently set up its office in India, has for the first time hired an agency for digital marketing in India. A spokesperson reveals “The Company will spend up to 60 per cent of its total advertising budget this financial year on the digital medium.” Digital marketing will be employed to create buzz and awareness about Fila’s products.
Speaking to afaqs!, Roy Menezes, creative director, Rediffusion-Wunderman, says, “To begin with, Rediffusion-Wunderman will create a website for the Fila brand, which will act as a permanent online destination for it. The website will showcase products and will also have an online shopping facility.”
Menezes adds that there are plans to create social media presence for Fila as well. “We will create five-six Facebook applications for Fila, launch various contests on social media sites and manage social media conversations related to the brand,” he explains.