Afaqs: Vizeum India will be responsible for media duties for AOR for Credila Financial Services, an HDFC Limited Venture. For its growth plan, the company will be spending about Rs 10 crore in branding and advertising.
On choosing Vizeum as its media agency, Prashant A Bhonsle, country head, Credila, says, “In our assessment, Vizeum has the right hunger, passion, knowledge, experience and ability to make a difference to our brand. It is proactive and offers fresh thinking.”
S Yesudas, managing director, Indian sub-continent, Vizeum Media Services, says, “We offer a very fresh approach to clients who are interested in moving the focus from theoretical GRPs, based on mathematical algorithms loaded on computer hard drives, to radical communication solutions to marketing issues with accountability. We will look at making specific and tangible contributions in the areas of brand health, client’s business and customer relationship initiatives.”
Vizeum was launched in India in June 2009 and since then, has bagged brands such as Amrutanjan, BSA Motors, ESSAR Group, iPlayUp and Luxor/Parker. Some of its global clients include Coke, RayBan, DHL, Panasonic, GM and Bacardi.