Afaqs: Mudra Max’s rural activation agency, Terra, won the account for Heinz India’s glucose drink, Glucon-D. It will be responsible for media (rural activation) mandate for the brand. The agency bagged the account in a multi agency pitch which involved three agencies. Terra’s planning, creative and the execution capability helped win the account.
Sundip Shah, vice-president, marketing, Heinz India, says, “With this association, we hope to build a personal connect with our consumers who make Glucon-D a part of their everyday lives. We are excited and are looking forward to our association with Terra.”
Commenting on the win, Ajay Sundaram, senior vice-president, Terra, says, “With this partnership, we hope to bring value to the table, which we are sure will be appreciated by the client.” The agency plans to begin working in the eastern market for the brand.