Afaqs: As per the recent report released by ComScore the US bases Internet audience measurement firm, India spends less time on networking sites compared to countries such as Philippines, Indonesia and Australia.
According to the study only 69 percent of total internet users from India visited social networking site in the month of February 2010 whereas there were 90 percent of users from Philippines and Australia. More than 80 per cent of the total Internet users in nations such as Indonesia, Malaysia, Singapore and New Zealand had logged on to a social networking platform in the same month.
Not just the number of users, the Indian market also lags behind in terms of social media engagement (time spent by the users on the sites).
An Internet user from India visited 13 times and spent about two hours on social networking category sites in February. The average time spent per visitor in February was more than 5.5 hours in both Philippines and Indonesia. Users from both these countries visited social networking websites an average of 26 times (Philippines) and 22 times (Indonesia) during the month.
“While social networking continues to be one of the most popular and fastest growing web activities in the world, its dynamics in the Asia Pacific region exhibit significantly more individual market differentiation than in other global regions,” says Will Hodgman, executive vice-president, Asia Pacific, comScore, in an official communiqué.