Afaqs: Atrayee Chakraborty, director, planning sciences, Lintas Media Group (LMG) has now become a part of MEC firm as business head and will handle Colgate Palmolive account.
Chakraborty has a 10 years experience and has worked with companies like LMG, Lowe, Lintas India and Hindustan Thompson Associates (now Mindshare). Her key skills lie in strategic communication planning for brands across categories. At Lowe Lintas as a brand planning director, Chakraborty handled planning for Hindustan Unilever brands, Pepsodent and Pure It.
Chakraborty started her career in 2002 as assistant media planner with Hindustan Thompson Associates and handled clients such as ITC Tobacco and Bata. She is an MBA in marketing from Institute of Business Management, Jadavpur University and has completed a Masters degree in Economics from Presidency College, University of Kolkata.