Afaqs: Walt Disney India has entered in a multi year agreement with Sun distribution services , a division of Kal Comm (of the Sun Network Group), for channel distribution of Disney Channel, Disney XD and Hungama TV across multiple platforms including cable TV, direct to home (DTH) and IPTV. The deal comes into effect from April 1.
According to the agreement Sun distribution services will be responsible to take Disney’s television channels to kids and families in more than 70 million homes across the country.
Mahesh Samat, managing director, The Walt Disney Company India, in an official statement says, “We have partnered Sun Distribution Services to further strengthen the reach and relevance of Disney in India. Our agreement further consolidates the position of Disney Channel, Disney XD and Hungama TV across multiple platforms in the country and provides kids and families increased access to content anywhere and anytime.”
Tony D’Silva chief operating officer, Sun Distribution Services, says, “The Sun network commands consumer loyalty from television viewers across India and the entry of the Disney channel network will help make us a more comprehensive and entertaining package of offerings, with content that appeals to kids and families.”