Afaqs: Nimbus communication and The Times of India has ventured together where the times group will get to enjoy a small stake in Nimbus and its associate company (Neo Sports).
As per the partnership, Nimbus and Neo Sports Broadcast will give the responsibility to Times Group to advertise its sports and broadcasting business. Nimbus communication contributes to sports, film and general entertainment to content to film, television, online and emerging mobile platforms globally. It associate company operates for two sports channel, Neo sports and Cricket.
In an official announcement, Dr. Akash Khurana vice-chairman, Nimbus, says, “The alliance with the Times of India Group provides a unique opportunity for drawing on strengths and synergies between the two organizations. Our businesses are at inflection points; and the association will help us strengthen and accelerate growth in market shares and revenues of our businesses.”
Nimbus communication is working forward to promote its properties like, Asia Tour Golf and other events like US PGA Tour Golf Seria a football broadcast by Neo Sports by using Times Group media vehicles.
Ravi Dhariwal, Chief executive officer, Times Group speaks about the deal, “We can contribute strongly to Nimbus’ and Neo Sports’ growth through our leadership position and our strong reach across media platforms in multiple markets. Their leadership position in sports rights, production and sports broadcasting is well known and we hope to enhance the momentum of their growth story.”