Afaqs: Abhishek Bachchan has been signed as the brand ambassador by Videocon d2h, direct to home services. Videocon d2h is the latest to enter the DTH segment in 2009 and is world’s first satellite product. This range offers direct service to home without a set top box.
During an event in Mumbai, the company revealed about signing Junior Bachchan and also spoke about the product range that consists of satellite LCD, color television, DVDS and satellite box offering DTH services. All these products come with exclusive features like live preview, two tickers on screen, active games, transparent onscreen display, and information bar on screen that will give details about programs, time, date and weather. Customers will get to choose from 244 channels and services.
As a brand Ambassador Abhishek Bachchan will feature across all the Videocon d2h product communication that includes print, outdoor, radio, television commercials and BTL activities. On signing up Bachchan Anil Khera Chief executive officer Bharat Business channel in a press statement says, “As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country.”