Exchange4Media: According to industry sources, Grey India has won the creative duties for all the brands under Ferrero Group from Orchard Advertising following a multi agency pitch. The Ferrero group had called for a pitch in October 2009 for its mint brand, Tic-Tac. Grey India will now handle the entire brand portfolio, estimated in the region of Rs 8-10 crore, which includes Ferrero Rocher, Tic-Tac, Nutella and Kinder Joy.
Tic-Tac is among the major players along with others brands like Polo and Chlormint in the mint confectionary market in India.