Exchange4Media: Publicis Ambience seems to be a roll. After recently winning the JK Helene Curtis account, the agency has also bagged the creative duties of VIP Luggage from Lowe Lintas. However, decision on the Aristocrat brand is yet to be taken.
Publicis Ambience won the account, which is being pegged at Rs 20-25 crore, following a multi-agency pitch which involved BBH India, Saatchi & Saatchi, McCann Erickson, and Mudra, among others.
As far as the media mandate is concerned, Maxus will continue to handle the media duties for VIP as well as Aristocrat.