Mudra West has been roped in by Mexus Education, which is an education innovations enterprise and a part of the Bilakhia Group to handle its creative mandate. This development took place after a multi-agency pitch.
Incidentally Mudra also bagged the creative mandate for Filmfare.
Arijit Ray, executive vice president, Mudra West said, “What Mexus Education is seeking to accomplish is really fascinating. Innovative and interactive learning techniques can really take the quality of education to the next level. We look forward to working closely with the brand team to create a communication plan that complements the initiative.”