The Advertising Standard Council of India (ASCI) has rolled out a national campaign against misleading, dishonest and indecent advertisements. ASCI aims at encouraging people to report any dishonest or misleading ads across all categories by means of this campaign.
Prof. Dhananjay Keskar, chairman of the board of ASCI said, “ASCI firmly believes in the power of the common man, especially women, in India. We believe that to effectively regulate advertisements across India, masses will have to come forward and report misleading and indecent advertisements they come across. So much so, that they can even verbally report on advertisement. This is a strong call of appeal to viewers, consumers and masses to become active agents in keeping the advertisements clean and honest.”
The media mix is made up of print, television, hoardings, banners and posters. ASCI is also looking forward towards getting support from the country’s youth by giving lectures and presentations at school and colleges.