Dabur is all set to roll its first-ever campaign for its Hommade range of cooking products next month which will be aired first in the south followed by other parts of the country.
Law & Kenneth will be handling the campaign for Dabur. Directed by Pradeep Sarkar of Parineeta the 35-second commercial will focus on cooking convenience for the urban Indian woman.
Dabur India’s Vice-Chairman Amit Burman says that they are looking forward to expanding their Hommade range of cooking products and are also contemplating ready-to-eat foods such as Thai, Italian or Chinese.
“I don’t think it’s a good idea to get into the Indian ready-to-eat space. There are players there, plus Indians are familiar with local cuisine. It’s cuisines such as Thai, Italian or Chinese they are unfamiliar with. Popularising these cuisines would make greater sense,” he adds.