Zoozoos are on air once again. Recently Vodafone has churned out a series of campaigns featuring these adorable characters. The commercials have been created by O&M and aims at showcasing Vodafone’s new Value Added Services (VAS).
“This time around too, we were tasked with highlighting some VAS for Vodafone. However, some of the new TVCs will showcase VAS that have already been advertised for in the last Zoozoo campaign; not all are for newly launched services”, said Rajiv Rao, national creative director, O&M.
“We decided to go ahead with the Zoozoos with this campaign, because it seemed like a good time. The last Zoozoo campaign was launched almost three-four months back and they’ve been extremely popular”, he added.
Vodafone will be rolling out three commercials every week unlike last time when they rolled out one commercial a day. “This way, we are giving viewers more time to enjoy each commercial,” explained Rao. “With Zoozoos, we can showcase a varied number of VAS through one single campaign, which is more effective than creating a non-Zoozoo campaign that covers just one product or service.”
According to Rao, the response to the digital phase of the campaign where Vodafone urged the viewers to guess the end of the first three TVCs on Facebook was phenomenal. “In just the first two days, we had received around 3000 responses, while now, the number has zoomed to 8000”, he added.
The team responsible for the campaign includes Rao, Kiran Anthony, Elizabeth Dias, Rajesh Mani, Mehul Patil, Kumar Subramaniam, Kapil Arora, Debaleena Ghosh, Gaurav Magotra, Zeeshan Khan and Vinay Venkatesh.