This one’s for the calorie conscious people.Parle Products has recently launched a TVC for its new health snack Monaco Smart chips. Directed by Thoughtshop the commercial features Amir Khan.
The agency has made a great attempt to highlight Monaco Smart Chips in an entertaining and informative way. The commercial also implies on the harm caused by unhealthy snacks.
The commercial begins with khan standing on top of a tall building and watching over the scene below through his binoculars. He sees a group of girls amongst whom one is munching chips. He instantly jumps off the building, races towards her and hands her an oversized T-shirt. In the same way he comes across a police officer, an obese middle aged woman, a kid who are all munching chips, he gives all of them the oversized t-Shirt and tells them that they will soon need it. He then speaks on the benefits of Parle Monaco Smart Chips. At the end of the commercial he happens to spot a teenager munching Monaco Smart Chips, khan happily tells him to carry on.
The film has been shot by Amit Sharma of Chrome Pictures, the music has been composed by Samiruddin and Amit Roy is the DOP.