Followed by a multi agency pitch last year, MediaCom has bagged in the opportunity to roll out a media campaign for Deccan 360.
Deccan 360 an express logistics network has been launched by the founder of Air Deccan Captain Gopinath.
Pre launch announcements as well as half page ads on the launch day were released in the in leading dailies as a part of the campaign. A major media blitz is also scheduled to be launched soon.
Anita Mookerjee, general manager, MediaCom Bangalore which handles the media duties of Deccan 360 said, “We at MediaCom Bangalore are extremely proud and delighted to be a part of the Deccan 360 team. That we were an integral part of turning Captain Gopinath’s vision into reality is truly a fulfilling and humbling experience. At the moment, we are all “Flying High”.
The creative responsibilities for Deccan 360 have been assigned to Grey Worldwide.