Aiming to reach out to the youth PepsiCo came up with a digital campaign ‘What’s your way’ for Pepsi My Can. The campaign ads have been directed by Zubin Driver CEO, Cell18 and features Ranbir Kapoor, Deepika Padukone and John Abraham. This digital campaign was aired live on the 30th of October 2009 on the popular social networking website Facebook, the Network 18 website and on Youngistaan.
According to Zubin Driver the campaign was all about getting your picture on a Pepsi my can. The youngsters had been asked to give their answers for a given tricky situation like- What they would do if their father appeared while they were hanging out with their girlfriend? The participant who came up with the best answer would get to have their picture put on the Pepsi my can.
The commercial is interesting because it featured Ranbir, Deepika as well as John speaking to the youth. He claims that they have succeeded in creating a great piece of communication that is engaging as well as it works well for the core Pepsi drinkers.
The commercial was shot using some innovative techniques. The ad that featured Deepika included multiple cut-aways where Deepika effortlessly expressed her acting skills.