truTv, a brand new entertainment channel is on its way to be launched by Turner Broadcasting System Asia Pacific. It will be launched sometime in early 2010and will be Asia’s only pay channel. truTv gives the viewers a taste of real drama leading to real consequences.
truTv is slated to air unscripted and genuine content. Ian Caroll, Executive Vice-President of turner broadcasting system Asia Pacific claims that truTv is unique because it provides entertainment by means of real people living real lives. He says that it is highly personal and uncensored.
The new channel targets audience of men and women from the age bracket of 29-39 years. Apart from its very popular series “Black Gold”, truTv would be featuring an assortment of programs that are popular in over 91 million U.S. households