After calling agencies like JWT, Ogilvy, BBDO and Saatchi & Saatchi for a creative pitch in September, Pizza Hut- the pizza chain of restaurants and one of the flagship brands of Yum! Brands Inc., has decided to stick with JWT as its creative partner.
Talking about the objective of the pitch, Anup Jain, director, marketing, Pizza Hut, says, “With the kind of challenges the brand has to face in the future, we wanted to see what each of the agencies brings to the table.”
The size of the business is believed to be in the region of Rs 16-17 crore.
Some of the brands under Yum! Brands Inc. include KFC, Taco Bell, A&W and Long John Silver. Pizza Hut has 12,500 restaurants across 91 countries.
In India, Pizza Hut has 140 restaurants across 34 cities, including Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad, Pune and Chandigarh.