The out-of-home specialist unit of Mudra Max, Primesite has appointed Raza Syed as the new group account head. Before joining Primesite Syed was regional manager and head of outdoor, West with Serve & Volley.
Mandeep Malhotra, senior VP, Primesite on this new appointment said, “I am happy to have Raza as part of the team at Mudra Max. He brings abundant experience in the departments of media ownership, planning and buying, client servicing and business development. I wish him every success in this new assignment.”
Syed will be responsible for client acquisition and business wins as a group account head.
He said, “Mudra Max boasts of a very strong senior leadership team and a unique work culture, both of which have been integral to them doing some great campaigns and winning major awards recently. I look forward to contributing to the team here and becoming a catalyst in helping brands to reach a new level of success.”
Syed has over 11 years of experience in the industry, which includes a four- year stint in international markets. He began his career with Mahindra & Mahindra and followed it with successful stints at Emirates Outdoor and Serve & Volley. He has also worked on various global brands, including Pepsi, Western Union, Nivea, Thomas Cook, Barclays, Deutsche Bank, Diageo Radico and Orbit.
Sayed has a BA (Hons) in Economics and an MBA (Marketing) and is keenly interested in the growth of social media.
The client here at Primesite includes Zee, Delhi Metro, HT, Jet Airways, Reliance Energy, Britannia, Max Healthcare and Asian Paints.