V Murali Raaman, till recently the VP, Programmes & Operations, Jaya TV, has joined Polimer Media as its CEO. He will be reporting to PV Kalyanasundaram, Chairman and MD, Polimer Media.
He started his career with Sun TV as Manager – Programming in 1992, Murali Raaman had his first stint with Jaya TV from 1994 as Programming Manager, when he had spent three years with the channel. Then he moved to Jain Satellite channel.
He also had a stint with Ess Pee Associates, New Delhi, where he served as creative director and consultant on a project for Astro Vannavil, Malaysia, from 1997 to 1999. With over 17 years of experience, Raaman is one of the most respected names in the Tamil television space. At Polimer, his responsibility would be to see through the launch of the channel besides creating content that can woo audiences from Sun TV and other channels.
The channel would go on air towards the end of August, 2009, according to Raaman.
Chennai-based Fifth Estate Communications is handling the creative duties for Polimer TV.