Euro RSCG Bangalore has been roped in for the creative duties for a new pilot project of Café Coffee Day (CCD).
The agency will be working on the communication for CCD’s initiative in the food and beverage category, which is being tested in a select few CCD outlets. There was no formal pitch for this initiative and the project is pegged at less than a crore.
Bidisha Nagaraj, President – Marketing, CCD, said, “This is a project for an initiative in the food and beverage category that we are testing at our select outlets. We do undertake such initiatives on a regular basis. Euro is handling the creatives for this pilot project. If we decide to launch any of these tested products on a national level, then our agency, CreativeLand Asia, will handle that communication.”
CreativeLand Asia handles the creative duties for the coffee chain.