Following the first round of presentations, TVS Motor Company has short-listed four creative agencies for its new projects: BBH, TBWA\India, Contract Advertising and Bates 141.
In the second round, which is scheduled to take place mid-April, these four agencies will make their presentations alongside existing agencies McCann Erickson and Saatchi & Saatchi.
The pitch is for new projects, which would include the newly-launched scooters and bikes. It is learnt that the size of the business is approximately Rs 25-30 crore.