Subway sandwich chain, which operates through a wholly-owned subsidiary Subway Systems India, has called for a creative pitch.
The account size is estimated at Rs 10 crore. Senior sources close to the development have confirmed the news. This is the first time that Subway is hiring an ad agency.
The first round of presentations is scheduled to be held next week. It is learnt that all leading creative agencies will be participating.
The company is looking at marketing strategies, communication and advertising initiatives for the Subway brand. The communication process would involve a 360-degree strategy, including print, TVC, radio, outdoor and BTL activities.
The Subway System is one of the world’s largest sandwich franchise with over 25,400 locations in 83 countries.