Ajay Vidyasagar, President – Content and New Media at STAR India has left the company after a period of fourteen years. He played a crucial role in shaping the company in multi-functional roles.
Vidyasagar joined STAR in 1996, looking after ad sales and marketing and was a member of the core team led by Peter Mukerjea, which got STAR going in India. He has played various roles since then, including Commercial Director at Channel [v], moving on to heading the regional channel when STAR acquired Vijay TV down South. He then moved to head the marketing team of first Content and Communication, and later became involved in New Media.
In his role as New Media Head, Vidyasagar worked closely with Fox Interactive in Los Angeles to look after the entire Internet business of STAR.
Although there has been a lot of speculation about his next destination, Vidyasagar was unavailable for comment.