Prem Kamath has been appointed as GM, marketing, Channel V. Prior to this Kamath was senior VP, marketing and communication, STAR India since 2007.
The position at Channel V had been vacant since Mohit Anand quit in November last year, after a six-month stint.
Confirming his new role Kamath said, “After having two years of enriching experience with STAR India, it was only logical for me to move on to Channel V. I am really excited with this move. Channel V has been a truly seminal youth brand in this country and has tremendous brand equity.”
For Kamath, the immediate challenge and opportunity include leveraging the brand equity of Channel V and strengthening it across multiple platforms.
STAR has not yet finalised on who will take over Kamath’s responsibilities. Anupam Vasudev, EVP, marketing and communication will handle them for the time being.