Star TV has appointed Yeshpal Sharma as VP, distribution and advertising sales for UK and continental Europe.
In his new role he will look after the company’s operations across the territory, working to expand advertising sales and distribution of popular Indian and Chinese language television services of the broadcaster.
Yeshpal will report to David Wisnia, senior VP, distribution and sales, Star TV and head, Star – North American and European offices.
David Wisnia, said, “Yeshpal, along with the talented team we have in place, will be counted on to grow our revenue base in line with the excitement that the Star brand is generating among our growing number of viewers here.”
Prior to joining Star TV Yeshpal worked with Eurosport as sponsorship director, based at Paris since 2007. Prior to this, he was the business development director for Octagon in the UK.