Having recently bagged the creative duties of Times Global Broadcasting’s forthcoming channel ET Now, Lowe India has added another media entity to its client portfolio – BBC World News channel. The incumbent agency is VGC.
The win follows a multi-agency pitch although the other agencies involved have not yet been asertained. MediaCom continues to be the media agency on the account.
A BBC official has confirmed the development but would not reveal any further details. The account size has also yet to be confirmed