Lintas Media Group (LMG) has undergone some changes in its senior management. For a strat, NP Sathyamurthy has been appointed President and COO. He will be in charge of the group’s Western region operations and the digital collaborative.
While, Sudha Natarajan will be President and COO of the Group’s Northern operations along with her existing responsibility of managing Southern operations. She will relocate to Delhi and take on the Delhi market while continuing to lead the Bangalore and Chennai collectives. She has led the ITC account for several years and been responsible for its growth into one of the largest clients of the group.
Premjeet Sodhi, Chief Planning Officer, will focus completely on planning, leading the planning sciences collaborative, and work as a partner to Sudha for all the new business initiatives, and existing client relationships in Delhi.
Amit Ray will come on board as President with specific charge of the ITC Collective and the Kolkata collective.
Lynn D’souza, Chairperson and CEO, Lintas Media Group, says, “Sathya and Sudha have been instrumental and played a significant role in the success of Lintas Media Group over the last few years. Both are experienced and seasoned team players. Their brand management knowledge and experience are going to be crucial in the future growth of LMG. LMG has immensely benefited from their experience, and was able to win new business worth over Rs 483 crore in 2008 with significant contributions from them.”
Speaking about Amit Ray’s appointment, D’souza says, “Amit is a media veteran and one of the best strategic minds in the business. We are sure that with his experience and knowledge, the ITC Collective will grow even further.”
“Sathya did a commendable role in leading all the Mumbai based collectives and the digital collaborative in 2008. Under his leadership, the group achieved unprecedented new business gains and delivery of excellent output on all existing client relationships, including Idea Cellular, the Bajaj Group, the financial collective, all the clients in the Mumbai collective, and with Pinstorm,” she concluded.