Oridian, an Israel based online advertising network acquired by Ybrant Digital, a Hyderabad based digital marketing services company, has joined hands with Integrid Media to represent it in India.
Oridian is a leading ad network in the international market and is present in 40 countries, including the UK, France, Germany, Russia, Argentina, Ireland and Italy. It targets non-US markets and serves traffic mainly from Europe. Every month, it reaches about 180 million users and serves 12 million display ad impressions worldwide.
Anil Mishra, CEO, Integrid Media said, “We are continually looking for ways to not only up our service, but also the product itself. By partnering with Oridian, we offer publishers quality content ads, while at the same time ensuring advertisers the prime promotional space on leading web properties.”
The tie up with Integrid Media is a part of a strategy to monetise local traffic on international websites in the Oridian network and to expand the network by getting more publishers on board.
Apart from Oridian, Integrid Media handles two other Ybrant Digital owned online ad networks in India, AdDynamix and MediosOne. Most of the publishers served by AdDynamix are based in the US. The company claims that it serves 1.5 billion ad impressions monthly through these ad networks.
Integrid Media already has a tie up with various ad agencies in India such as Neo@Ogilvy, Quasar Media, Group M and Media2Win to serve their clients’ ads on various international websites through the AdDynamix and MediosOne networks. Now the company will use these tie ups for the Oridian network as well.