FMCG major Dabur India has launched a new television commercial for Dabur Honey.
The commercial is a part of its ongoing initiative, ‘Cheeni ko maaro dhakka’.
The television commercialfeatures Dabur’s brand ambassadors Amitabh Bachchan and Mahendra Singh Dhoni. It is scheduled to go on air on 22 December.
Dabur India Executive Vice President-Marketing Healthcare KK Rajesh says, “With this campaign, India’s youth and health icon MS Dhoni joins Amitabh Bachchan in spreading the message of good health. Now, both Dhoni and Bachchan will impart the idea of healthy living for India, propagating the need to stay fit with Dabur Honey.”
The TVC was created by Lowe and shows Bachchan and Dhoni make an aggressive pitch to establish the relevance of Dabur Honey in an increasingly demanding lifestyle.