A recent development in the feild of advertising has been that India and China are propelling online growth throughout the Pacific Rim. From April 2007 through April 2008,
Asia-Pacific online growth has grown 14% to nearly 320 million consumers logging on from home and work; India, showed a much higher growth of 27%. This is a large increase considering that the Internet has reached a point of saturation in many areas across the globe.But because there is still such growth, these markets are important for marketers around the world.
Jason Tafler, CEO, PointRoll said, “PointRoll’s advanced advertising formats have incredible reach and enable unlimited creativity. We are excited to team with Komli to continue breaking down barriers that have until now prevented marketers in India from creating highly interactive, engaging rich media campaigns.”
As has been seen throughout the world, rich media ads have potentially more deeply engaged the online audience because of the interactive features. Marketers can embed links, offer video clips or printable coupons, making rich media ads more valuable to consumers