Rediffusion DYR undergoes renaming and Rediffusion DY&R will now be Rediffusion Y&R. Since DY&R is now known as just Y&R, the agency’s other alliances are also embracing this change.
The agency’s logo has been tweaked and uses a more contemporary font. The vertical dash has been replaced with an orange, horizontal dash, while the aquamarine colour in the background has been retained, but is a fresher shade. The change in logo has been in effect since yesterday. The logo now reads ‘Rediffusion – Y&R’.
In an official statement, Diwan Arun Nanda, chairman, Rediffusion – Y&R says, “We started an association with Young & Rubicam over 20 years ago that developed into a robust partnership. The new identity is a symbol of that affiliation.”
Mahesh Chauhan, group CEO, Rediffusion – Y&R says, “The past few months have been very good. There have been major management changes; various heads of creative have entered. There is an evident migration towards a younger management within the Rediffusion team.” This transformation is captured in the identity change.
The energetic logo aims to balance the young energy and cultural change at the agency.
The new identity also entails a change in the corporate email id for all employees. The website is also under development to incorporate the change.